Silpo has launched an AI assistant with a personality - Mashrum Gennadievich. Why and what does he do?
The Silpo supermarket chain introduced its own AI assistant named Mashrum Gennadievich.
The Silpo supermarket chain introduced its own AI assistant named Mashrum Gennadievich.
The company’s CTO Igor Drozd spoke about the launch on LinkedIn.
According to him, the team first made a regular chatbot, which coped well with the selection of products, recommendations, recipes and search in the catalog. However, the company decided not to rush to open it to customers — they found the functional chat «soulless» and not fitting the brand’s style. Therefore, Silpo decided to create not a tool, but a character with its own character and mood.
«It will help you choose products, find ideas for dishes, recommend a recipe, and help you choose wine,» Drozd said about the assistant. A separate function is recognizing a shopping list in a photo: the assistant finds the necessary products on its own, and the user only has to check the selection and add items to the cart.
According to the team’s plan, Mashrum Gennadievich is a character who is only «gaining experience,» although he himself likes to pretend that he has already seen and knows everything; because of this, the assistant may sometimes make mistakes.
Drozd added that for the company, this is not just the launch of an AI function, but an attempt to make the technology a living part of the Silpo brand experience — with irony and character, not a cold interface. Separately, in the post, he jokingly hinted that if you politely ask Mashrum Gennadievich for a discount, he may «pretend that he doesn’t want to,» but eventually share it.
Silpo replaced third-party SaaS software with its own solution written using AI
Silpo replaced third-party SaaS software with its own solution written using AI
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