ChatGPT chatbot is getting more ads thanks to a new partnership between OpenAI and Amazon Ads. The partnership will allow brands to buy ad space within ChatGPT directly through the Amazon DSP platform, making it easier for thousands of advertisers to access the AI audience.
ChatGPT chatbot is getting more ads thanks to a new partnership between OpenAI and Amazon Ads. The partnership will allow brands to buy ad space within ChatGPT directly through the Amazon DSP platform, making it easier for thousands of advertisers to access the AI audience.
The program is initially being launched as a pilot project for select advertisers in the U.S. This integration will allow companies that already use Amazon’s tools for promotion to expand their campaigns to ChatGPT’s interactive environment, TechRadar writes .
Advertising will be displayed below the chatbot's responses in the form of text or graphic blocks with the mandatory "Sponsored" mark.
Amazon will act as an intermediary to set up and optimize advertising campaigns, while OpenAI algorithms will independently determine in which dialogues it is appropriate to show ads.
Advertisers will have access to two traditional schemes — cost-per-click (CPC) or cost-per-thousand impressions (CPM).
For Amazon, the move is an opportunity to enter a new market for conversational advertising, which the company calls one of the fastest-growing areas for consumer engagement. The first participants in the test have already become major brands, including tour operator Delta Vacations.
For OpenAI, the deal with Amazon means access to one of the world's largest pools of advertisers. Amazon's advertising business generates about $70 billion in revenue per year, and attracting even a small portion of these budgets would allow ChatGPT developers to significantly increase the platform's monetization.
