"In one day and one night, the pop-up shop turned into a cafe." Rozetka cafe opens in Kyiv
Vladislav Chechotkin, co-founder of the largest online retailer and chain of stores ROZETKA, spoke about the network’s new formats.
Vladislav Chechotkin, co-founder of the largest online retailer and chain of stores ROZETKA, spoke about the network’s new formats.
According to him, by the 20th anniversary of ROZETKA in the capital, on Podil, near the Third Breath exhibition, they planned to open the first pop-up store. However, it had to be urgently reformatted into a cafe.
«The story is not only about the new format, but also about my wife. A couple of days ago, the organizers called Ira and said: „Irina, we have very long lines at the entrance. Maybe your pop-up will also be able to sell water and some snacks?“ Ira says: „Yes, of course. But maybe we should add coffee, tea, some food?“ Organizers: „We really need it, that’s why we’re looking for another cafe.“ Ira: „Don’t look! We’ll make a cafe.“ So in one day and one night, the pop-up store, inside which there were supposed to be shelves for T-shirts and toys, turned into the ROZETKA cafe. Here you can have coffee, lemonade, ice cream, croissants, sandwiches, and desserts,» Chechotkin said.
He added that the ROZETKA coffee shop format was once created by company employees as part of the internal Mini MBA educational program.
Currently, according to Chechotkin, the ROZETKA network consists of 540 stores in 161 cities, more than 100 franchise partners and over 43 million monthly website visits. «We are the largest online retailer in the country with our own delivery service, our own payment service ROZETKA Pay and over 14 million products: from smartphones to electric scooters, from school backpacks to pet food,» he said. The company currently employs almost 6,000 people.
The Cabinet of Ministers has approved a bill on taxation of OLX, Prom, Rozetka, LUN, Kabanchik.ua, as well as online taxi services. It is expected to be submitted to the Rada soon.
The Cabinet of Ministers has approved a bill on taxation of OLX, Prom, Rozetka, LUN, Kabanchik.ua, as well as online taxi services. It is expected to be submitted to the Rada soon.
Ukrainian marketplace Rozetka opened its 500th offline store
Ukrainian marketplace Rozetka opened its 500th offline store
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