At the annual startup competition within the framework of IT Arena 2025, the victory in the general category was won by projects that combine artificial intelligence with solving the most pressing problems in the areas of women's health, agrotechnology and corporate security. In total, 60 startups competed in the semi-finals, 30 of which were in the general category.
At the annual startup competition within the framework of IT Arena 2025, the victory in the general category was won by projects that combine artificial intelligence with solving the most pressing problems in the areas of women's health, agrotechnology and corporate security. In total, 60 startups competed in the semi-finals, 30 of which were in the general category.
The top prize of $15,000 went to the innovative hormone tracker Ovul, second place and $10,000 went to the agro-technological solution HEFT, and bronze and $5,000 went to the AI startup StackBob (prize places and amounts are indicated in accordance with the terms of the competition).
Ovul became a champion by introducing its hormone tracker that uses saliva analysis. The gadget is positioned as the world's first hormone tracker for women, helping them live in balance with their bodies. You can read more about the product in our separate article.
HEFT is a cow health and fertility monitoring system designed to address significant financial losses in dairy farming.
The system uses accelerometers to collect activity data. A key feature is heat detection, which is when a cow should be inseminated, with 98% accuracy. In addition, HEFT can measure stomach acidity and use AI to predict certain health problems.
StackBob is an AI-based platform for employee identity and access management. The solution automates employee onboarding and offboarding processes, as well as managing passwords and licenses.
The finalists also included the following startups:
30 startups competed in the general category in the semifinals.
