IT company OBRIO and cultural and educational project MUR invite developers, startups, and creatives to create digital products for Ukrainian culture. Finalists will compete for a grant fund and mentoring support from experts from Google, Spotify, Netflix, Bolt, and Silpo.
IT company OBRIO and cultural and educational project MUR invite developers, startups, and creatives to create digital products for Ukrainian culture. Finalists will compete for a grant fund and mentoring support from experts from Google, Spotify, Netflix, Bolt, and Silpo.
"What is not in the digital space does not exist for the next generation" - this challenge became the main impetus for the joint initiative of OBRIO and MUR.
Today, a significant part of Ukrainian cultural heritage remains scattered among archives, private collections, books, and separate online platforms. At a time when artificial intelligence and digital services are defining how society seeks information and learns, Ukrainian culture needs modern, convenient, and technological formats.
Over a hundred years ago, philanthropist and publisher Yevhen Chykalenko donated his own resources to support Ukrainian press and education, calling for this work to continue. Today, continuing to “play this song” means developing digital archives, educational AI services, interactive applications, and new formats of interaction with culture.
"A good product forms a habit, and a habit gradually forms an environment. Young people choose what is interesting, modern, and close. Therefore, it is important to create conditions in which Ukrainian becomes part of this environment," notes Oleksandr Fedorov, CEO of OBRIO.
Both established teams and solo founders with creative technological ideas are invited to participate. Previous experience in the cultural sector is not required.
Project areas:
Language — preservation, study and popularization of the Ukrainian language.
Art - Ukrainian artistic and musical heritage, visual art, and diaspora culture.
History - literature, history, and modern interactive formats of cultural education.
How the hackathon will take place:
the organizers will select the 10 best teams/participants;
participants will have a week to turn their ideas into working MVPs;
During the hackathon, teams will be advised by specialists from OBRIO and MUR, as well as invited experts from leading global and Ukrainian companies: Google, Spotify, Netflix, Bolt, and Silpo;
finalists present their solutions to the jury in Kyiv;
You can apply for participation until November 4. All details are available at the link .
