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How ArtVet Veterinary Clinic Replaced Copywriters with AI and Attracted +70% New Clients

What to do when every veterinarian is worth their weight in gold and busy seeing patients, there is no budget for copywriters, and the clinic urgently needs a powerful website with dozens of accurate medical articles?

In the fifth issue of "AI to the Rescue" - a lively and honest case of the chain of veterinary clinics ArtVet . We were visited by their business partner Victoria , who, after 20 years of experience in large corporations, plunged into the family veterinary business at a time of acute staff shortage.

After seeing the announcement of the “AI for Business” course on LinkedIn, Victoria not only took the course, but immediately began field experiments. She “grew” her own bot in Gemini , which took on the initial draft of medical articles for 35 areas of service, generated metatags and FAQs — the doctors only had to conduct a final fact check (Human-in-the-loop in action!). And when the necessary shots were missing at the photo shoot — the AI ​​​​completed the missing branding and even skillfully “turned a dog into a cat” in such a way that even the head doctor was surprised.

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How ArtVet Veterinary Clinic Replaced Copywriters with AI and Attracted +70% New Clients

What to do when every veterinarian is worth their weight in gold and busy seeing patients, there is no budget for copywriters, and the clinic urgently needs a powerful website with dozens of accurate medical articles?

In the fifth issue of "AI to the Rescue" - a lively and honest case of the chain of veterinary clinics ArtVet . We were visited by their business partner Victoria , who, after 20 years of experience in large corporations, plunged into the family veterinary business at a time of acute staff shortage.

After seeing the announcement of the “AI for Business” course on LinkedIn, Victoria not only took the course, but immediately began field experiments. She “grew” her own bot in Gemini , which took on the initial draft of medical articles for 35 areas of service, generated metatags and FAQs — the doctors only had to conduct a final fact check (Human-in-the-loop in action!). And when the necessary shots were missing at the photo shoot — the AI ​​​​completed the missing branding and even skillfully “turned a dog into a cat” in such a way that even the head doctor was surprised.

The results of this relationship in figures and facts:

  • The speed of creating expert content has tripled without involving copywriters.
  • +10% to the total number of offline clinic visits in the first three months only.
  • 70% of registrations through the site are completely new clients.
  • Instant indexing of pages in Google Search Console for real search queries from pet owners.
  • Plans for call center automation and website connection to CRM via n8n.

At the end of the issue, our futuristic AI avatar will show you step-by-step the inner "kitchen" of creating such materials in Google AI Studio, and by scanning the QR code on the screen, you will find the ready-made Cloud PromPack No. 1 for optimizing your site and team regulations.

Turn on, get inspired, and automate your routine to leave time for what matters most!

By the way: Here's a free 5-week course from Google on how to customize artificial intelligence for your needs. Register now!

Timecodes for description (taking into account the 49-second intro):

  • 00:00 — Intro: how businesses can overcome staff shortages
  • 00:49 — Greetings and challenges of local business
  • 01:30 — How AI is replacing scarce specialists
  • 01:49 — Introducing the guest: Victoria, ArtVet veterinary clinic chain
  • 02:47 — Why did they decide to implement artificial intelligence?
  • 03:31 — The course "AI for Business" as a starting point
  • 04:18 — ArtVet's main challenges: lack of staff and website launch
  • 05:29 — The intricacies of veterinary copywriting and bots in Gemini
  • 06:57 — Human-in-the-loop: why a veterinarian always checks AI texts
  • 07:26 — Generation of visuals for 35 medical services of the clinic
  • 08:31 — Results in numbers: +10% to total visits and 70% new clients
  • 09:22 — Quick site indexing via Google Search Console
  • 10:01 — Plans: AI integration into CRM and call center optimization
  • 10:51 — ArtVet case summary: why the combination of AI and business worked
  • 12:13 — Workshop from an AI avatar: step-by-step implementation instructions
  • 13:21 — Cloud PromPack No. 1 for viewers and results
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