Social network X (Twitter) is expanding its functionality and preparing to launch full-fledged financial services. This was announced by the company’s CEO Linda Iaccarino during a speech at the Cannes Lions festival.
Social network X (Twitter) is expanding its functionality and preparing to launch full-fledged financial services. This was announced by the company’s CEO Linda Iaccarino during a speech at the Cannes Lions festival.
According to the Financial Times, X is actively working on integrating financial services, including investments and trading, and promises to launch these features «soon.» According to Linda Iaccarino, the company’s goal is to make X a platform where users can «conduct all their financial activities.»
Speaking at a panel at the ad festival, Iaccarino said X users will be able to make peer-to-peer (P2P) payments, store funds, pay for content creators and buy access to paid streams. The expansion of financial functionality is part of Musk’s strategy to make X a Western equivalent of Chinese super app WeChat.
Back in early 2025, the platform launched a digital wallet and service called X Money in partnership with Visa. It is intended to become the basis for further monetary transactions, including trading and, possibly, cryptocurrencies. Musk has long been known for his support of digital assets: he has repeatedly promoted Dogecoin and owns over 11,500 BTC through Tesla (that’s about $1.2 billion at the current exchange rate).
Although specific details of the launch of new features have not yet been disclosed, observers are already predicting that cryptocurrencies will be integrated into X’s financial products in one way or another. Musk has repeatedly emphasized that he sees X not just as a social network, but as a global platform for communication, payments, and content.
After buying Twitter in 2022, Elon Musk repeatedly stated plans to make X «the app for everything.» Adding financial features is a key step in that direction. The company already has money transfer licenses in several US states, and creating an ecosystem with payment features could radically change X’s positioning in the market.
We previously wrote about how social network X launched a new experiment aimed at identifying posts that receive likes from users with different political or ideological positions.
