SUITSME, a company from the Genesis business ecosystem, has created an app to support mental well-being called FABU. It combines self-care techniques with elements of gamification and is free for Ukrainian users.
SUITSME, a company from the Genesis business ecosystem, has created an app to support mental well-being called FABU. It combines self-care techniques with elements of gamification and is free for Ukrainian users.
The application’s functions include recording emotions and the events that caused them, a calendar that allows you to systematically analyze your state and track patterns, breathing techniques, etc. After tracking emotions, the user will be offered a positive affirmation, the press release states. Previously, the company developed the fashion game SUITSME.
«The idea for FABU came from the realization of the importance of mental well-being — mine, the team, and the community of SUITSME players. Many users wrote that the fashion game helps them reduce stress and get through difficult periods. I was especially inspired by the story of a military woman who told how SUITSME helped her overcome stress and recalibrate her thinking. I realized: we can create an even more targeted application that will meet similar needs. Especially since there were no products on the market at that time that would combine self-care with game mechanics,» said SUITSME CEO Galina Yefremova.
It is noted that FABU allows users to express emotions through creativity, namely, dressing a virtual model according to their mood. After recording emotions, the application selects colors that resonate with the user’s state. If a person feels sad, they can be offered black for a comfortable living of emotions or yellow, which is associated with joy and warmth.
The product’s target audience is women, so only a female avatar is currently available in the app. However, men can also download FABU and try its techniques to improve their mental well-being, the company says.
SUITSME plans to implement in FABU the ability to add other users to the circle of friends and share with them your mood and created images. The product is localized in Ukrainian and is free for Ukrainians who have the Ukrainian page set in the settings.
«The entire nation is in a difficult emotional state, so it’s important to have tools that help you stay on track. Establishing a habit of taking care of yourself can be difficult, but game mechanics make this path easier,» says Galina Efremova.
It is a femtech company in the Genesis ecosystem that creates digital products for the well-being of women around the world. It was founded in 2020 by Galina Efremova.
The startup’s first product was the eponymous fashion game SUITSME, where players take part in fashion challenges and dress a virtual model according to the challenge’s requirements. It has now been downloaded about 20 million times.
Let us remind you that last month, the creative agency I AM IDEA, together with the startup studio Kiss My Apps and the Ministry of Digital Affairs, released the mobile application «eZaraz» for emotional support of Ukrainians.
