One of the largest Ukrainian IT companies, Luxoft, reduced part of the team that performed the functions of employer branding, i.e. was responsible for internal and external communications, social networks, events, csr-locations, loyalty programs, etc.
One of the largest Ukrainian IT companies, Luxoft, reduced part of the team that performed the functions of employer branding, i.e. was responsible for internal and external communications, social networks, events, csr-locations, loyalty programs, etc.
As dev.ua learned, the relevant function in the company disappeared on December 1.
«Please contact Olena (Samborska — ed.) directly with your request, because the employer branding function in the company is ending its existence. Currently, there is no person responsible for external communications, therefore, to receive a comment in the future, you can try to write to the social network or to the company’s general mail,» explained the company’s PR manager, whose working mail is now deactivated. She refused to comment further.
At the same time, another interlocutor of dev.ua, familiar with the situation at Luxoft, confirmed that the parent company has reduced the Employer branding function, as well as most of the employees from this direction. dev.ua has confirmation of this fact from a third source.
«The function has not existed since December 1. This is a global approach and it is connected with the vision of the mother company — DXC. Currently, some of the responsibilities have been transferred to the HR team, the rest, such as, for example, external communications, have remained under consideration (the company — ed.)», — the interlocutor of dev.ua noted.
The editors addressed questions about the reduction of employees in the employer branding department to Luxoft CEO Olena Samborska, but she noted that she would be ready to comment on them later, as she currently has a busy schedule.
We will remind, in the third quarter, Luxoft increased its turnover in the third quarter by almost 40%, which is now a somewhat abnormal indicator for the market. Other companies from the top 5 showed much slower results or, on the contrary, reduced their turnover.
