The electronics store chain «Techno Izhak» has updated its logo, identity and introduced a new mascot. Now the company’s stores will be called simply «Izhak», while the outlets in shopping centers will continue to be called «Techno Izhak».
The electronics store chain «Techno Izhak» has updated its logo, identity and introduced a new mascot. Now the company’s stores will be called simply «Izhak», while the outlets in shopping centers will continue to be called «Techno Izhak».
The company announced this on its Facebook page.
«We have completely updated our visual style, philosophy, and spaces. At the center of our rebranding is a familiar symbol — the hedgehog. It has been updated, but has retained its charisma, becoming modern and dynamic,» the retailer’s press service noted.
The company reported that they worked with various agencies for three years to understand what the «new hedgehog» should be like. Previously, the co-owner of the chain, Oleksiy Gulyy, said that this was the first update of fonts and identity in the 12 years of the brand’s existence. About $30,000 was spent on the rebranding.
«It was a difficult path with iterations and additions. The new hedgehog breathed energy into the brand, the identity increased recognition,» said Gulyy.
According to Forbes Ukraine, the rebranding was developed with art director Nata Vovk. As part of it, the design of stores and «islands» in shopping centers was updated, as well as employee uniforms, packaging and merchandise. After that, sales at the updated points increased by 15%, according to Techno Yizhak.
According to Oleksiy Guly, the company plans to become a leader in the segment of phone protection sales — cases and protective glass. This service is also emphasized in the post announcing the rebranding: «Our new style is about speed, technology, and convenience. Like our service: glass gluing in 60 seconds, without waiting.»
We will remind that in the summer , employees of the Bureau of Economic Security conducted searches at the warehouses of the Techno Yizhak chain of stores and seized illegally imported Apple equipment. Previously, the company was on the list of chains that were subject to inspections as part of the fight against the shadow electronics market in Ukraine.
The company later reported that searches on July 11 were conducted not only in warehouses, but also in offices, as well as in the apartment and car of Oleksiy Huly.
«These accusations against me and the Techno Yizhak brand are not true. A number of Telegram channels accused us of smuggling — we have never engaged in such activities. Our activities are fully structured in accordance with the legislation of Ukraine,» the co-owner of Techno Yizhak commented on the searches.
