Over 80% of Ukrainians have started saving on online purchases. What the study shows
82% of respondents who participated in the Meest Shopping study admitted that they started saving more on online purchases.
82% of respondents who participated in the Meest Shopping study admitted that they started saving more on online purchases.
As the Meest press service reported, citing its survey data, 25% of Ukrainians place orders in foreign online stores once a month, another 22% several times a six-month period, and 12% 2–3 times a month.
At the same time, about 30% of respondents spend from 1,000 to 3,000 UAH on foreign marketplaces, 28% — from 3,000 to 5,000 UAH, and 22% — from 5,000 to 8,000 UAH.
“Price remains the main factor in choosing a foreign online platform. It was mentioned by more than 60% of respondents, and discounts and promotions on the desired category of goods by more than half,” Meest noted.
Meanwhile, according to the survey, our compatriots use Ukrainian stores more often, but at the same time, they spend less in them.
About a third of consumers order goods on local online platforms 2-3 times a month, another 17% — once a month, and 14% — 2-3 times a week or more often. The most common check is the amount from 1000 to 3000 UAH.
When choosing a Ukrainian store, the most important factor is the cost of delivery — it was mentioned by 68% of respondents, while 61% of respondents paid attention to the price of the product itself.
“The war also affected the structure of expenses. Most often, respondents noted that they had to give up certain products, in particular, branded clothing, expensive appliances and electronics, as well as perfumes,” Meest Shopping notes.
As dev.ua wrote, last year Ukrainians spent UAH 256 billion on online purchases.
Almost every third Ukrainian makes purchases after reading reviews online, and every fifth searches for products on TikTok. What the Deloitte study says
Almost every third Ukrainian makes purchases after reading reviews online, and every fifth searches for products on TikTok. What the Deloitte study says
Ukrainian delivery service Meest Shopping has entered the European market and can deliver purchases from online platforms in 25 countries
Ukrainian delivery service Meest Shopping has entered the European market and can deliver purchases from online platforms in 25 countries
Read the country’s main IT news in our Telegram
Read the country’s main IT news in our Telegram
