Ukrainian wishlist platform Rewish, which collects desired products from any online stores in one place, shared a study in which it analyzed 4 million wishes from the lists of over 400,000 users.
Ukrainian wishlist platform Rewish, which collects desired products from any online stores in one place, shared a study in which it analyzed 4 million wishes from the lists of over 400,000 users.
According to the platform, in 2025, Ukrainians added 2.5 million wishes to their wish lists. Most wishes are added on Monday, when they plan the week, and are fulfilled on Friday and on weekends. The average cost of a wish was UAH 1,000.
The top categories included:
The number of women who created wish lists is 2 times higher than that of men. However, the dynamics are gradually increasing. At the same time, if a man created a wish list, the number of added wishes is the same as the wish lists created by women.
TOP 10 sites with the most wishes added:
«Small insta-stores also take up a large share, each individually with a small share, but all together are 2 times more than Rozetka,» Rewish notes.
The company added that the share of Ukrainian brands in wishlists is growing, and in 2025 it will be about 65%.
The most popular products on Rewish wish lists include:
The platform developers also reported that the popular book «I See, You’re Interested in Darkness» by Ukrainian writer Ilarion Pavlyuk was added to wish lists 2,665 times, and iPhones were added 21,975 times. Over the year, Rewish users fulfilled half a million wishes, totaling $19 million.
