Elon Musk’s X (Twitter) platform has significantly increased the cost of its most expensive Premium Plus subscription in a number of countries, including Ukraine.
Elon Musk’s X (Twitter) platform has significantly increased the cost of its most expensive Premium Plus subscription in a number of countries, including Ukraine.
According to X, the price increase for Premium Plus went into effect on December 21, raising prices in the United States from $16 per month to $22, or from $168 to $229 for an annual subscription, The Verge reports. The same price increase has occurred for Ukrainian users. Premium features on X (Twitter), in particular, are used by Ukrainian volunteers, as it helps increase reach and views of posts about gatherings.
Many European countries, such as France, Germany, and Spain, have also seen similar increases, with their monthly prices increasing from €16 to €21. Monthly subscribers in Canada (currently paying $20), Australia ($26), and the UK (£16) will also see their prices increase to $26, $35, and £17, respectively. The increased prices apply immediately to new subscribers, while existing users will pay the old rates until January 20. The base X subscription tier remains unchanged.
The price change is the largest increase implemented since Elon Musk acquired the social media platform in 2022. X gave several reasons to justify the price increase, citing that Premium Plus is now completely ad-free — which it called a «significant improvement» to the current user experience.
X also said that the subscription «now more directly incentivizes» payments to creators to «reward quality content and engagement, not just ad views.» Premium Plus subscribers will also receive priority user support, access to additional features such as X’s Radar trend monitoring tool, and higher limits on Grok AI models.
Earlier, this AI chatbot, which is available on Elon Musk’s social network X (Twitter), received an update that adds the ability to create images from text prompts. As in previous versions, users noted a few limitations for generating controversial images.
