UNIT.City — місце, де люди працюють... КРАЩЕ! Обирай свій простір просто зараз 👉
Наталя ХандусенкоWork
12 September 2025, 13:59
2025-09-12
"Cold LinkedIn experiment." HR tested the method of direct contact with recruiters during job search. Does this approach, which is so recommended by Western specialists, work in the Ukrainian market?
Among the advice for candidates from HR and recruiters, especially Western ones, you can find one that advises writing directly to people who are involved in hiring on LinkedIn. People Manager and HRBP Nataliya Kovalivska decided to check for herself whether this approach works. Under the post with the results of the experiment, many comments appeared, where people told about similar experiences.
Among the advice for candidates from HR and recruiters, especially Western ones, you can find one that advises writing directly to people who are involved in hiring on LinkedIn. People Manager and HRBP Nataliya Kovalivska decided to check for herself whether this approach works. Under the post with the results of the experiment, many comments appeared, where people told about similar experiences.
As Natalia said , during her so-called "cold LinkedIn experiment," she sent 14 messages to recruiters. As a result, she received only 1 response: "We have a common flow for all candidates."
In addition, she sent 9 messages regarding HRBP vacancies, where she is even familiar with HRD in absentia. As a result, only 1 message was read and 0 responses.
HR suggests that a possible reason for the silence from recruiters is that they receive a large number of messages and resumes. "But the hiring manager - there must be a slightly different situation there, why it doesn't work - I don't know."
"Moral: LinkedIn is not a magic wand, direct contact is not a guarantee of success at all. I even thought, maybe it's better not to do this at all?", - HR summed up.
How this method worked for others
HR Lyubov Ponomarchuk also tested this method: “ Of course, 95% freeze up (and it doesn’t matter if it’s 14 contacts or 50 as experts advise, who even came up with this number, by the way?) , and if they do respond, it’s some short, cold nonsense , like “we’re already completing the process,” and then the vacancy hangs on LinkedIn for another 2-3 months.”
"While looking for a new job, I wrote to many recruiters and HR in contacts - I received feedback from most of them . I got 4 out of 5 jobs based on recommendations from friends, so I agree with the incompetence of HR and recruiters, and I also don't know how to respond when they are not relevant," wrote HR Olena Sventukh.
"I did the same thing, out of 4 requests, only the company CEO replied that the vacancy was closed. 3 recruiters ignored me . I already went to work, and the vacancies are still hanging," shared Head of Admin Tetyana Navoychyk.
" This has often worked for me. Especially if there are a lot of reviews for a vacancy on Jinny, it's visible there," — Middle QA Engineer Maria Kalkatina.
" Thanks to LinkedIn, I found a job. I find communication with the hiring manager more effective than with a recruiter. Even if the manager sends you to the recruiter, the candidate may already be remembered," — HR Oksana Sosnina.
" I wrote a lot, but I received only a few responses, even those who read did not reply, because they are probably very busy, and when they need to, they write more than once, so I can conclude that recruitment companies give better results and are more responsible," — Retention Manager Yuriy Potapchuk.
"I completely agree with you, when I was looking for a job - I also wrote the same thing to some recruiters who posted these vacancies, and I didn't get any reaction . Therefore, the advice is definitely ineffective," - IT Recruiter Iryna Rodych.
«Пастка початківця». 5 найпоширеніших помилок джунів на співбесідах та як їх уникнути
Напевно, кожен хоч раз у своєму житті переживав ситуацію, коли після співбесіди замість запрошення на роботу приходила відмова. «Як же так? Це несправедливо!», — чимало з нас корили долю і не розуміли, що пішло не так. Катерина Нікітіна, SoftServe IT Academy Recruiter, розповіла про п’ять найпопулярніших помилок кандидатів-початківців на співбесідах.
«Незнання англійської можна пробачити тільки двірнику». HR в LinkedIn запитала про те, навіщо публікувати вакансії англійською. Ось що відповіли айтішники
HR з Дніпра Любов Ковалевська в LinkedIn обурилася тим, що компанії виставляють вакансії на джоб-сайтах англійською мовою. Айтішники швидко пояснили, в чому справа.
