Wantent, a company that analyzes the emotional perception of content, and YouScan, a social media monitoring platform, have announced a partnership. The startups say that the combination of technologies will allow brands, agencies and content creators to get a detailed picture of the effectiveness of their campaigns.
Wantent, a company that analyzes the emotional perception of content, and YouScan, a social media monitoring platform, have announced a partnership. The startups say that the combination of technologies will allow brands, agencies and content creators to get a detailed picture of the effectiveness of their campaigns.
As noted in the press release, Wantent will analyze the emotional perception of video and advertising content at the early stages. YouScan will measure the effectiveness of campaigns in real time through the analysis of mentions, sentiment and virality in social networks. In general, marketers will be able to receive a comprehensive report on the emotional impact and effectiveness of the campaign, which allows you to optimize budgets.
«Consumers react to content emotionally, and social networks allow us to see how this reaction turns into action. Cooperation with YouScan allows us to create a continuous chain of content evaluation: from the idea to its real impact on the audience», — said Oleksiy Shaldenko, co-founder and CEO of Wantent, commenting on this partnership.
«YouScan helps brands understand what is being said about them on social media. Thanks to Wantent, we will be able to provide deeper analysis, including how content evokes emotions even before launch. This opens up new opportunities for optimizing marketing campaigns», — said YouScan CEO Leonid Litvinenko.
The startups expect that this collaboration will be able to provide services such as:
Wantent is an AI platform for analyzing viewers' emotional reactions, helping brands and media companies increase the effectiveness of content through deep emotion analytics. The startup’s co-founder and CEO is Oleksiy Shaldenko, a former student of Igor Sikorsky Kyiv Polytechnic Institute.
He previously said that Wantent is preparing to release a SaaS version of the product, which customers will be able to use independently. The release of the new product is planned for spring 2025.
YouScan is a social media data analytics platform that uses AI to monitor social media mentions, analyze sentiment, and assess brand influence.
Last summer, Chief People Officer at YouScan Halyna Marchuk said that the company had decided to temporarily switch to a 4-day work week for the second year in a row.
«At the end of the summer, we summed up the results — the four-day break did not affect productivity in any way. Although we were prepared for it to subside during this period. But in fact the results were good, not a single client was deprived of attention. But the team’s level of happiness increased very noticeably,» Marchuk noted.
