Олександр Кузьменко Money 24 March 2026, 10:58

Apple Maps may feature ads

Apple is likely preparing to introduce advertising in its Maps app to increase revenue from its services.

This is reported by Bloomberg sources, who claim that the ads could appear as early as this month. It is reported that they will be similar to Google Maps ads, which allow businesses to participate in auctions for advertising space on certain search queries.

The program will allow a restaurant to bid on a search term — for example, «dumplings». Then, when a user searches for that dish, the restaurant that offered the highest price will appear at the top of the results. Like Google, Yelp Inc. uses a similar approach in its service.

The growth in advertising revenue will bolster Apple’s services business, which already generates more than $100 billion a year. It now accounts for more than a quarter of the company’s sales, up from less than 10% a decade ago.

Apple’s advertising division remains relatively small, but is expected to bring in about $8.5 billion this year, according to Emarketer. The growth in advertising revenue will boost Apple’s services revenue, which already brings in more than $100 billion a year. It now accounts for more than a quarter of the company’s sales, up from less than 10% a decade ago.

Recall that a Ukrainian student team of four specialists founded the startup ExactOptiRoute and is developing a web application that allows you to travel around the center of Kyiv. The developers used operations research and artificial intelligence methods that allow the user to build unusual routes to visit not only historical and architectural monuments, but also enjoy delicious locations, see parks, and get to other useful and interesting places in the capital.