Meta has launched a Creator Fast Track program to lure creators from TikTok, YouTube, and Instagram to Facebook, promising participants three months of fixed payouts, additional reach for Reels, and faster access to monetization.
Meta has launched a Creator Fast Track program to lure creators from TikTok, YouTube, and Instagram to Facebook, promising participants three months of fixed payouts, additional reach for Reels, and faster access to monetization.
According to Meta, in the Creator Fast Track program, creators with an audience of 100,000 or more followers on Instagram, TikTok, or YouTube will be able to receive $1,000 per month. If the creator has more than 1 million followers on at least one of these platforms, the payment will be $3,000 per month. The money is promised to be paid over three months.
In addition to guaranteed payouts, the company is giving participants increased reach for individual Reels on Facebook. They will also be immediately granted access to the Facebook Content Monetization program so they can continue to monetize their posts after completing Fast Track.
Meta is clearly showing that it wants to attract big-name creators who have already built an audience on other platforms to Facebook. The company explains the launch by saying that for many creators, starting from scratch on Facebook seems difficult, so the new program should speed up the acquisition of followers and the first earnings.
Along with the launch of Fast Track, Facebook is also updating its monetization metrics. The service will feature new metrics that explain which views count towards payouts, how much 1,000 monetized views generate, and why some traffic isn’t making money. These are the Qualified View, Earnings Rate, and Non-Qualified Views metrics.
Meta also released new figures on creator payouts. According to the company, Facebook paid out nearly $3 billion to content creators in 2025, a 35% increase from the year before. About 60% of the total went to Reels, with the rest coming from Stories, photos, and text posts.
Creator Fast Track shows that Meta is no longer just competing with TikTok and YouTube for audience attention, but is directly trying to lure creators themselves with money, reach, and easier access to monetization. For Facebook, this is an attempt to strengthen its position in the fight for the creator economy.
Previously, dev.ua wrote about how artificial intelligence got out of control at Meta, opening access to confidential company and user data to employees who did not have appropriate access rights.
