Artem Borodatyuk, founder and CEO of the FRACTAL ecosystem (formerly Netpeak Group), announced the launch of marketing media in Ukraine — SLID Medi. This is an Instagram- and Telegram-first project developed by the Netpeak team.
Artem Borodatyuk, founder and CEO of the FRACTAL ecosystem (formerly Netpeak Group), announced the launch of marketing media in Ukraine — SLID Medi. This is an Instagram- and Telegram-first project developed by the Netpeak team.
As Borodatyuk explained , the name SLID is based on the basic marketing term lead. In the Ukrainian context, it successfully turned into a play on words in the publication's slogan: "Leave your SLID in marketing."
The first materials about gym marketing research, the growth of the adult toy market, how recipes are becoming a marketing tool, and more are already available on Instagram and Telegram .
We will remind that the team does not disclose the amount of investment in SLID Media . However, it is known that there was actually no separate large budget for the launch, if we do not take into account the salaries of the editorial staff and internal resources of Netpeak. Currently, six people are working on the project. Additionally, the agency attracts designers and marketers from internal teams.
