Marketing agency Promodo has changed its head: founder Oleksandr Kolb has ceased to perform the duties of CEO, and the new CEO has become the company’s executive director Anton Polishchuk, who has been working at Promodo for 12 years.
Marketing agency Promodo has changed its head: founder Oleksandr Kolb has ceased to perform the duties of CEO, and the new CEO has become the company’s executive director Anton Polishchuk, who has been working at Promodo for 12 years.
According to Forbes Ukraine, the rotation has been in the works since the summer of 2025: Promodo has strengthened its IT department, AI team, finance unit, and transformation function. The changes are reflected in YouControl, and Kolb explained his move by saying that the company needs a leader who can lead it through the next stage of growth.
Upon appointment, Polishchuk moves from managing individual areas to being responsible for the entire business: operating results, competition, and development of service and product units. His compensation consists of a fixed salary and an annual bonus, which directly depends on financial indicators, scaling rates, profitability, international expansion, and product development.
Among the first tasks of the new CEO is to prepare a three-year strategy, consistent with the vision of the main shareholder, and assemble a strong board of directors. The focus is also on international expansion, the development of its own products, and the integration of AI into services and internal processes. The goal for the service business is 30% year-on-year growth in dollars. In the product direction, the company plans to generate up to 50% of revenue from its own products and technologies in five years.
Promodo was founded in 2004. The company has grown into a full-cycle agency and, according to the data provided in the material, has about 450 employees, works with clients in 28 countries and serves hundreds of companies, including Rozetka, Comfy, Nova Poshta and Uklon. In January 2026, Promodo created a supervisory board; it was headed by investor and partner of Toloka.vc Taras Kyrychenko.
Previously, dev.ua spoke with Promodo SEO expert Vladislav Trishkin, who explained what has changed in Google after the launch of AI Overviews, how it affects traffic and organic search results, and what steps should be taken now.
