Anthropic has publicly stated that its chatbot Claude will not receive advertising, and has done so in a form of trolling its competitors. The company directly opposes OpenAI, which is experimenting with advertising in ChatGPT and says that this path is unacceptable for Claude.
Anthropic has publicly stated that its chatbot Claude will not receive advertising, and has done so in a form of trolling its competitors. The company directly opposes OpenAI, which is experimenting with advertising in ChatGPT and says that this path is unacceptable for Claude.
According to Business Insider, Anthropic has released a series of promotional videos that mock the idea of “AI with commercial breaks.» The campaign’s message is «Ads are coming to AI. But not to Claude,» and the plot shows a conversation with an assistant suddenly interrupted by intrusive suggestions, which seems out of place in a serious context.
The company explains that advertising contradicts the basic logic of Claude as a tool for work, learning and deep thinking. Users often share personal details in chat, discuss mental health or solve complex engineering problems, and the appearance of ads in such dialogues creates a conflict of interest. According to Anthropic, the assistant has no incentive to «hold attention at all costs» if its goal is to provide a useful answer.
The company also states that it has no plans to introduce sponsored links, product placement, or any influence from advertisers on the formulation of answers. Claude can only recommend services or tools in the event of a direct request from a user, without commercial motivation.
As AI infrastructure costs rise, big players are looking for new monetization models. OpenAI publicly allows advertising as an option for free or cheaper plans. Anthropic, on the other hand, is betting on subscriptions and enterprise customers, trying to cement Claude’s image as an «assistant without the ad noise.»
Previously, dev.ua wrote about how OpenAI will begin testing advertising in the ChatGPT app for users in the US in the coming weeks, aiming to increase revenue from the chatbot.
