Fozzy Group acquired online media "Village" — Forbes Ukraine

This is reported by Forbes Ukraine.

Details of the agreement were not disclosed, but the company emphasized that it would not influence the content policy of the publication, which will operate as an independent editorial office.

Currently, Fozzy Media Group's portfolio of its own media assets includes BZh, Shuba.life, and several specialized communities, including "Sommelier in Green Pants," DrinkSetter, and BeerMaster.

According to Fozzy Media Group CEO Olena Shabashkevych, developing its own media gives the retailer the opportunity to better understand its audience. “We see which topics and formats resonate most with Fozzy Group’s potential customers,” she says.

Dmytro Panasyuk, Head of the Advertising Technologies Department at Fozzy Group, explains that this helps build marketing campaigns aimed at both brand promotion and sales growth.

"Village" appeared in August 2011. Currently, the site's monthly reach is 270,000–390,000 visits.

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