IT recruiter Margarita Nariauskaite expressed the opinion that currently many candidates mistakenly believe that actively maintaining their LinkedIn page and regularly filling it with posts on all possible topics will help them get an offer.
IT recruiter Margarita Nariauskaite expressed the opinion that currently many candidates mistakenly believe that actively maintaining their LinkedIn page and regularly filling it with posts on all possible topics will help them get an offer.
The recruiter does not consider this a problem, but is sure that the amount of time and effort spent on almost daily posts is clearly not proportional to the benefits of them in terms of potential employment.
«Are you looking for a job and hoping that visibility will increase your chances? Okay, a few recruiters will notice you. But it’s much more effective to spend time filling out a quality profile, describing your experience in detail, and highlighting key skills — these are the parameters by which recruiters will search for you (and find you),» Margarita Nariauskaite noted in her post.
According to her, the rest of the content on LinkedIn should come from the heart, not according to a schedule that candidates have built for themselves to seem active and be seen. When there is no content at all, this is also not a problem, according to the recruiter.
«Let’s say I had a great hire, a specialist who only had two contacts here, and the third was mine,» she said of LinkedIn.
Margarita Nariauskaite emphasized that she has nothing against such bloggers on LinkedIn, but her post is primarily addressed to those who do it artificially and solely for the sake of further employment.
In the comments, a number of representatives of the IT community expressed their opinions on this — most of the contributors agreed with the author of the post, but some of them still emphasized the importance of «being visible.»
According to IT recruiter Maria Samoiluk, LinkedIn algorithms take into account activity when searching for profiles and ranking them. So, even if the profile is filled out perfectly, but «a person hasn’t been online for four years and hasn’t been active, LinkedIn may rank their profile last in your search results.»
«Algorithms believe that a person who does not maintain a page will not respond to messages from recruiters. So, why show it in search? Another thing is that activity is not only posts. It’s also likes and comments and reposts. So yes, you can not post. You need to do at least some minimal activity so that LinkedIn sees that there is potential,» Samoiluk noted.
Mobile Developer Yevgenia Shcherbina shared that she found a job twice thanks to LinkedIn, so she intends to continue using it.
«In my case, it makes my career growth much easier. Most of the recruiters I communicated with threw facts at me from my posts. The history of comments and the manner of maintaining the page even before communicating with me helps to understand how likely a match is. And, to be honest, if a person does not maintain a „link“, then, most often, their profile will not be well filled out,» the specialist said.
UI/UX Designer Lyudmila Dobroriz thanked the topic starter for raising this issue.
«Before writing something, I always ask myself the question ‘what for?’, ‘who should be my target audience?’ That’s why I don’t strive for systematic posts just to stay in the feed,» she noted.
Her colleague, UI/UX designer Sofia Cheban, added that this opinion coincides with her own, and «not everyone should become a brand.»
«The social trend of selling yourself as a product or function puts pressure on the psyche and destroys the perception of yourself as a person instead of a set of skills and tags. But maybe it’s just me,» the specialist shared.
We previously wrote about how publicity on LinkedIn helped professionals «knock out» salary debts from their previous employers.
