Liki24 has resumed its presence in Poland: the company relaunched Liki24.pl and announced that it is returning in a different role and with a different approach to entering the country.
Liki24 has resumed its presence in Poland: the company relaunched Liki24.pl and announced that it is returning in a different role and with a different approach to entering the country.
According to Liki24 CEO Anton Avrynsky, the first launch in Poland took place in 2020 and was the company’s first experience with expansion. At that time, the team made mistakes in building infrastructure and hiring, and Avrynsky himself, according to him, even made the first deliveries in Warsaw. After an unsuccessful start, the service in Poland was closed in 2022, but the company calls this experience painful and educational at the same time.
Now Liki24 is back with a different model: Avrynsky emphasizes that it is no longer a «startup from Ukraine» trying to repeat what worked at home, but a platform with experience in several European markets and with hundreds of partners in the EU. At the time of publication, Liki24.pl opens and contains product cards and descriptions in Polish, indicating an actual restart of the service in the country.
In parallel, the company is scaling its business through Liki24.global: at the end of 2025, Liki24 announced the launch of the platform for 50 countries with support for 10 languages and some local currencies. Public materials about the company also mention the figures of over 13 thousand sellers on the platform, an assortment of hundreds of thousands of items, and raising $9 million in a Series A round for further growth in Europe.
Liki24 was founded in 2017 as a health and beauty marketplace that aggregates offers from partners and allows orders from different sellers to be combined into a single delivery. In its new Polish attempt, the company is betting on a «restart from scratch» and the experience gained from entering other EU markets.
Previously, dev.ua wrote about how CEO and co-founder of Liki24 Anton Avrynskyi told in which business processes of his company AI plays a key role.
