LinkedIn continues to develop its short online games format to increase user time on the platform and drive engagement. The latest addition is a compact version of Sudoku, which should become another tool for casual interaction between colleagues.
LinkedIn continues to develop its short online games format to increase user time on the platform and drive engagement. The latest addition is a compact version of Sudoku, which should become another tool for casual interaction between colleagues.
As TechRadar reports, this is the sixth game in LinkedIn’s portfolio. It differs from the classic version in a smaller 6×6 grid format, which allows you to solve the puzzle in 2-3 minutes instead of 20. The development was the result of collaboration with Japanese publisher Nikoli, which popularized Sudoku, and three-time world champion in this game, Thomas Snyder.
LinkedIn notes that games on the platform remain popular more than a year after launch, with millions playing them every day, with peak activity at 7 a.m. EST. Statistics show that 86% of players return the next day and 82% return the following week, with Gen Z playing the most.
Microsoft, which owns LinkedIn, recorded a 9% increase in platform revenue to $4.6 billion last quarter. Unlike Meta, LinkedIn does not compete for users' personal time on social networks, but focuses on professional contacts and audience retention through additional tools: from games to AI functions for job search and recruiting.
The addition of Sudoku fits into a strategy of gradual updates designed to make LinkedIn not only useful for career tasks, but also a pleasant place for short breaks and informal communication between professionals.
We also previously wrote about how, following Meta and YouTube, LinkedIn recently quietly changed the wording of its policy on «hateful and offensive content.»
