Rakuten Viber announced the launch of a unique advertising platform, Ads Manager, which allows Ukrainian small and medium-sized advertisers and agencies to independently create and launch advertising campaigns on Viber with a minimum budget of $100.
Rakuten Viber announced the launch of a unique advertising platform, Ads Manager, which allows Ukrainian small and medium-sized advertisers and agencies to independently create and launch advertising campaigns on Viber with a minimum budget of $100.
From now on, businesses can independently test different advertising formats and track their effectiveness in real time, according to a Rakuten Viber press release.
To start a campaign, advertisers only need to follow a few steps: join the platform, choose an advertising package according to their goals, set up a target audience by demographics and geography, set a timeframe and budget, and then launch the ad. The service is available to both Ukrainian audiences and users around the world.
The platform is powered by Adslot technology and allows you to place ads across multiple screens of the Viber app. Advertisers can choose from ready-made packages, optimize campaign visibility, and engage users using mobile formats.
As noted by Rakuten Viber Commercial Director Christina Konstadake, Ads Manager is «the next stage in Viber’s development strategy as a superapp for businesses.» According to her, after successful testing, the company decided to introduce the product in Ukraine to make advertising tools accessible even to small businesses.
Previously, large brands were already actively using Viber’s corporate solutions for business, and small companies were using business profiles to communicate with customers. Now they also have advertising opportunities.
For the first campaigns, there is a special 15% discount with the promo code WelcomePromo, valid until October 31. More information, instructions, and answers to frequently asked questions are available in the platform’s user guide .
The launch of Ads Manager reflects the trend of global platforms creating their own advertising ecosystems. For the Ukrainian market, this may provide additional opportunities for small and medium-sized businesses, which can quickly test hypotheses and attract new customers in digital channels.
