Artem Borodatyuk, head of Fractal Group (formerly Netpeak Group), announced that Netpeak has become the first company in Ukraine to launch digital advertising for Ukrainian brands on Netflix via the Amazon DSP platform. What is the minimum budget for launch?
Artem Borodatyuk, head of Fractal Group (formerly Netpeak Group), announced that Netpeak has become the first company in Ukraine to launch digital advertising for Ukrainian brands on Netflix via the Amazon DSP platform. What is the minimum budget for launch?
«Another tool for scaling Ukrainian business on the global market is unlocked. And the Netpeak team did it», Borodatyuk noted.
He added that this is not about buying impressions directly on Netflix, but about more precise algorithmic programmatic launch through the Amazon DSP advertising platform.
«By the end of 2025, Netflix will be integrated into the Amazon STV (Streaming TV) ecosystem. This allows Amazon partners to buy impressions programmatically — not manually, but through algorithms, automation, and data that select the most effective placements», explained the CEO of Fractal.
Artem Borodatyuk reported that Netpeak is an Amazon partner and the first agency in Ukraine to open the possibility of launching advertising officially through Amazon DSP.
«The minimum budget is from $30,000 (for all Amazon advertising inventory, not just Netflix)», the head of Fractal warned.
Last year, Netpeak Agencies Group became an official reseller of Telegram Ads, a platform for placing paid advertising in Telegram channels.
In the spring of 2025, Netpeak rebranded and became Fractal Group. «The idea of rebranding Netpeak Group had been maturing since the beginning of 2022 and became a response to the natural transformation of the group of companies itself. However, we consciously approached this issue sometime in 2023, when it became obvious: developing under the old sign means holding back our own potential», Artem Borodatyuk told dev.ua.
