The platform has restricted access to profiles with a combined audience of over 365,000 followers. In addition, 20 more pages with a combined reach of over 625,000 users are under review.
The platform has restricted access to profiles with a combined audience of over 365,000 followers. In addition, 20 more pages with a combined reach of over 625,000 users are under review.
According to the Ministry of Digital Affairs, PlayCity records publications promoting gambling, files complaints with TikTok, and after a few days receives blocking of profiles. Until September, such cases were isolated and were considered longer; now, according to the parties, interaction with moderation has been established, which allows for more efficient removal of violators.
In parallel, work is ongoing with the Meta ecosystem: during this period, 54 Instagram pages that promoted gambling services contrary to the platform’s rules and legal requirements were blocked. The department adds that monitoring covers social networks, video platforms, and streaming services. Schemes of disguising advertising as entertainment content and attempts at quick «restarts» through cloned accounts are also recorded.
According to official reports, the typical procedure is as follows: collecting links and evidence, submitting a complaint, confirming the violation by the platform, and technically disabling the page. After blocking, some administrators try to restore the network through new identical names or redirects, but these profiles also end up in subsequent reports and complaints.
Separately, further work with platforms on «preventive filters» for the Ukrainian segment was announced — these are mechanisms that should reduce the number of violations even before advertising appears in users' feeds. The importance of public complaints is also emphasized: appeals from the audience help identify new networks of accounts that systematically bypass moderation.
The fight against illegal gambling advertising on social networks usually takes place in a haphazard manner: after blocking, some pages are restored under different names or moved to new sites. The effectiveness depends on the speed of the platforms’ response and the transparency of the moderation criteria. In practice, the key questions remain the same: how to avoid excessive removal of legal content, how to document the reasons for decisions, and how to prevent the return of «mirror» networks after the initial blocking.
Previously, dev.ua wrote about how the Ministry of Digital Affairs, together with PlayCity, launched a public discussion of the draft order «On establishing limits on a player’s spending on gambling and the time a player can spend on gambling.»
