Electronic Arts has partnered with Stability AI, the team behind Stable Diffusion and Stable Video Diffusion, to provide artists and developers with easy-to-use AI tools that will speed up the creation of game content while maintaining high quality.
Electronic Arts has partnered with Stability AI, the team behind Stable Diffusion and Stable Video Diffusion, to provide artists and developers with easy-to-use AI tools that will speed up the creation of game content while maintaining high quality.
According to EA’s official announcement, the companies will work together to create models and utilities that will help with daily «manual» work. This involves generating and refining game materials: quickly creating 2D textures with correct color and light, preparing PBR materials, and collecting drafts of entire 3D locations based on short text prompts. The artist describes the scene in words — the system produces a basic version that can be immediately edited manually. This approach saves time on routine and leaves more hours for level design, story, and the feel of the game.
EA emphasizes that AI is an assistant here, not a replacement for people. The tools should «work like smart brushes»: help quickly transfer an idea from the head to the screen, without taking control away from the author. The company gives a clear example of the benefit: when you need to achieve the same appearance of textures in different lighting conditions (from a bright spotlight in a football stadium to soft morning light in an interior), algorithms will save dozens of small steps and speed up the verification of options.
Stability AI will integrate its 3D research team directly into EA’s workflows to move ideas from the lab to production tools more quickly. In addition to textures and materials, the partners are looking at rapid prototyping of entire scenes, pre-framing, and visual storytelling, all of which should help teams quickly assemble «rough» versions of levels and bring them to final quality.
Previously, dev.ua wrote about how players from Ukraine complained that Electronic Arts had restricted access to the new popular online shooter Battlefield 6 in the Zaporizhia region. EA representatives confirmed that due to sanctions, its projects are unavailable in the Kherson and Zaporizhia regions.
