To find a job through LinkedIn, it’s not enough to simply upload a resume. In a new post, Blasto’s Head of Marketing & Communications, Polina Smolyar, named four typical mistakes that prevent a profile from bringing in offers and gave specific advice on how to fix them.
To find a job through LinkedIn, it’s not enough to simply upload a resume. In a new post, Blasto’s Head of Marketing & Communications, Polina Smolyar, named four typical mistakes that prevent a profile from bringing in offers and gave specific advice on how to fix them.
In his LinkedIn post, Smolyar notes: «LinkedIn is not a resume. It’s a showcase of your value. But most profiles look like a list of facts…»
The first problem is the title. According to her, phrases like «Sales manager» or «UX designer» do not convey any benefit to a potential employer. Instead, she advises using the formula: what you do → for whom → with what result.
Examples of effective headlines:
The second risk area in this case is the «Experience» section. The habit of simply listing responsibilities doesn’t work. Smolyar advises broadcasting impact: action, number, change.
For example:
The third component is the «Favorites» block. It is often either empty or contains only a summary. She suggests treating it like a landing page: «Imagine if this was a landing page, what would you show a new visitor?»
This could be a case study, a guide, a link to a portfolio, or a useful post.
The fourth mistake was random skills in the Skills&Endorsements section that don’t work in search. Recommendation: list more than 10 relevant skills, including hard, soft, and industry-specific skills. Also, ask colleagues for recommendations.
Separately, the author advises using artificial intelligence to optimize the profile. For example:
«Your profile is your filter for the right people,» Smolyar concludes. Her advice is aimed at those who want to make LinkedIn not just a page, but an effective tool for professional growth.
We previously wrote how AI Engineer and Frontend Developer Serhiy Sidletsky shared his own prompts on LinkedIn for effective English learning, with the help of which AI will compile a 30-day course, daily mini-lessons, analyze errors, and even arrange virtual communication with a native speaker.
