AI Eng

Startups have two favorite sayings: «we pivoted» and «it was a transformative year.» Honestly, I’ve said it so many times in interviews that I’ve started to distrust these phrases when I hear them from others. Most of the time, there’s nothing concrete behind them—just a convenient way to avoid admitting that the plan didn’t work.

Over the past year, marketers have become accustomed to AI Overview, AI Mode, and discussions around how large language models are changing search. It's no longer surprising that Google isn't just showing links, but generating its own answers. But I was interested in another question. We talk a lot about how AI finds information. Much less about how it forms ideas about objects. That's why I started observing one of my own experiments, involving a regular wrought iron grill. At some point, Google AI began to describe it not only through its characteristics or purpose. The responses included references to the music project Elite Kovka Music, the product's artistic legend, video content, and other related elements. In fact, the model began to see a whole context around the product. And this may be a much more important change for marketing than it seems at first glance.

A new format of private education is gaining popularity in the US: instead of traditional lessons, homework, and teachers, artificial intelligence, personalized learning programs, and the development of practical skills.