Steam has updated its generative AI questionnaire that studios fill out when publishing a game. In the new version, the platform more clearly distinguishes between what needs to be disclosed to players and what Valve is not interested in at all, and also explicitly warns that a game may be removed from sale if there are no safeguards.
Steam has updated its generative AI questionnaire that studios fill out when publishing a game. In the new version, the platform more clearly distinguishes between what needs to be disclosed to players and what Valve is not interested in at all, and also explicitly warns that a game may be removed from sale if there are no safeguards.
According to DOU, which noticed the changes after a post by GameDiscoverCo founder Simon Curless, the form now only applies to content that players «consume.» This does not refer to the developer’s internal tools, but to materials that go into and around the product: art, audio, localization, narrative, marketing creatives, Steam game page elements, and some content from the Steam Community.
The key focus is on live generation. Steam explains that content generated during the game may produce new images, sounds, or text that neither the developer nor the platform’s moderation can fully verify using standard methods. Therefore, studios are required to honestly and accurately disclose how the AI is implemented and where it is used. In parallel, Valve promises to give players tools in the Steam Overlay to flag unacceptable or copyright-infringing results.
Separately, the form spelled out a «red line»: the developer is responsible for guardrails (filters and safeguards that prevent the user from encountering illegal or inappropriate content). If this is not the case, the application may be removed from Steam.
Steam has already divided AI content into two categories — pre-generated and real-time generated, and has also explained that it is gradually adjusting the approach based on the practice of submitted games and consultations with the industry.
Previously, dev.ua wrote about how the end of 2025 was the most successful in the history of the Steam gaming service — sales in the store and player spending reached record levels. Last holiday month, about 100 million players spent money on PC video games.
