"This AI flow brought me +430% reach and 2 new clients": a marketer shared her content workflow
How to save days on content creation and not get hung up on italics in Google Docs? Blasto marketer Polina Smolyar has laid out a flow that allows you to generate and publish effective posts three times faster.
How to save days on content creation and not get hung up on italics in Google Docs? Blasto marketer Polina Smolyar has laid out a flow that allows you to generate and publish effective posts three times faster.
In her LinkedIn post, she explained how she builds content in five steps: from identifying the audience’s pain point to publishing with a visual and a CTA. According to her, this approach allows you to avoid aimlessly «digging» into topics and immediately produce results.
«My flow is simple. But it works better than 10 hours of thinking before italics in Google Docs,» she notes.
A content scheme that saves days
The author of the post clearly described her content creation flow and
Finding the trigger or pain. Formed from problems, questions, or controversial topics from customer or audience chats. For example: «Why are 90% of LinkedIn posts white noise?»
Formulating the title you want to screen. Provocations, specifics, and promises of results are used. For example: «This AI flow brought me +430% reach and 2 new clients.»
Core content through history. Scenario: problem → attempt → failure → solution → benefit. No water or «artificiality», just personal experience and conclusions.
Publication. Either manually or through Taplio — with planning, analytics, and topic selection.
What tools support this flow?
For ideation, Smolyar recommends Exploding Topics, Glasp, AlsoAsked, and AnswerThePublic. They help you understand what the market is currently excited about and what questions the audience is asking.
As the volume of B2B content grows, marketers are increasingly turning to AI not as a replacement but as an accelerator. According to Demand Metric, 80% of companies that use AI in content report higher efficiency without compromising quality.
We also previously wrote how Polina Smolyar, in one of her posts on LinkedIn, named four typical mistakes that prevent a profile from bringing in offers and gave specific advice on how to fix it.
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