Useful Guidelines

In today’s world of technology and business, being busy has become a kind of indicator of success. Calendars are filled with meetings for weeks ahead, deadlines are rolling in wave after wave, and the line between work and personal life is increasingly blurred. As the Head of Talent Acquisition Department at IdeaSoft, I communicate every day with managers, highly qualified specialists who work in a constant state of stress. And sometimes the conversations ultimately boil down to the question: how to stay productive and at the same time not lose the sense of joy in life?

Поки більшість банків обмежуються стандартними бонусами, ПУМБ перетворює кешбек на повноцінну екосистему вигоди у застосунку

The tragic events of April 18 in Kyiv, where seven people died at the hands of a terrorist, have once again raised an acute question - how can Ukrainians protect themselves and their families? While society awaits the promised law on civilian weapons, the reality is that it is possible to legally arm yourself today. We figured out how to get a weapons permit during martial law, how much it will cost, and what our readers are already armed with.

The conversation about technical debt usually follows the same scenario. The team lead comes to the business and says, “We need a refactoring.” What does he mean? The code crumbles, the product crashes at critical moments, the team suffers. And what do business representatives hear? “We want to spend time and money on something that doesn’t bring profit.” The dialogue ends there — the parties part ways, dissatisfied with each other. How to change this? We need to "sell" refactoring correctly.

Last year was a turning point for European cybersecurity from quantity to quality. Tet statistics for 2025 show that the total number of DDoS attacks has decreased slightly, but their destructive power and complexity have increased significantly. At the end of the summer, we recorded an attack with a capacity of 600 Gbps — one of the highest figures in the history of our infrastructure. Today, cyberwar is about geopolitics and the use of tomorrow’s technologies today.

Forecasting in SEO is somewhat like forecasting the weather. We have certain data and trends, but no one can give a 100% guarantee that it will be exactly that way. Because when the result is influenced by so many factors (from competitor activity to algorithm updates), trying to predict it becomes a challenge even for experienced specialists. However, there are specific approaches that help you act consciously. In particular, traffic forecasting plays a very important role in SEO. It allows you to see future demand even before you allocate a budget for promotion. However, decisions should not be made intuitively, but based on a well-founded business development model.

A few years ago, any appeal to city services followed the same scenario. Visits, queues, piles of papers, certificates from various institutions, lack of a clear route. People spent hours and days, but they perceived it as the norm. Not because it was convenient, but because the system did not work otherwise.

Losing interest in work is a common phenomenon that many people face at different stages of life. What used to bring pleasure and inspiration can eventually turn into a monotonous routine, cause fatigue or even internal resistance. However, this is not always a signal for radical changes. Often, it is enough to rethink your goals, reconsider your approach to work and introduce novelty into daily tasks to feel interested and motivated again. In this article, we will look at effective ways to help you regain satisfaction with your career.

Unfortunately, this is not clickbait, but a fact. Businesses should soberly assess the situation: over the past month, the cost of contracting servers and related equipment has increased several times, and this trend will continue — most likely for at least another two years. Purchasing new hardware becomes a challenge for the company. And the issue is not only about price and terms: there is a risk that you simply won’t get the quota and will be left without the opportunity to upgrade or expand your existing equipment. What exactly is happening and why?

«Most companies, when they scale, increase marketing and sales. But they don’t scale processes and standards. And that’s what’s critical. If you don’t scale quality standards as you grow, the company will simply multiply chaos upon chaos.» This column is about how to grow without losing quality, why standards are more important than scaling rates, and what role the CEO’s control and personal responsibility play in this.

In the last days of February, the government announced that the first 1,000+ Ukrainians had already passed the «Health Screening.» Among these thousand-plus people was a dev.ua journalist who decided to test the effects of the government program on himself. We remind you that the program was announced in December last year, and we have already published instructions on how to receive funds. Now we decided to test how it works ourselves.

Ukrainian tech entrepreneur, backend and AI engineer Igor Karas announced the relaunch of his technology service Rail-X, which helps drivers receive information about the status of railroad crossings in real time and make route decisions.

Many people have answered a call from an unknown number at least once and heard silence on the phone. Sometimes the person you’re talking to appears only after a few seconds, and sometimes the conversation never begins. In fact, this could be part of a scam designed to verify that the number is active and that a real person is answering it, Shane Barney, director of information security at Keeper Security, told ZDNET.

Ukrainian business has undergone tremendous transformations in recent years. Companies have learned to work in conditions of complete uncertainty, quickly adapt to changes and, most importantly, to calculate their own resources much more carefully. In this new landscape, it has become obvious: marketing can no longer be just an auxiliary function that «runs advertising» or manages social networks. Today, marketing is the foundation of business strategy, which directly affects the company’s revenue, stability and ability to scale.

A few years ago, the question of "buy or rent a server" was rhetorical for most companies. Medium-sized businesses built their own server rooms or moved to the cloud, depending on their size and appetite for capital expenditures. Today, the situation has become much more complicated: the hardware market is experiencing a structural crisis, and RAM prices are only the most noticeable symptom of it.

Seasonality is constantly changing the landscape of the mobile app market: some niches show record profits, while others experience a decline. While leaders create holistic seasonal strategies that resonate with the audience on social networks and stores, others are limited to only cosmetic changes like a holiday icon. How to build an effective strategy for a seasonal boost — tells Yuliana Yukhimenko, ASO Specialist at Inspiro (by Boosta).

Over the past few years, backend teams have been working in completely new environments: remote working has become the norm, and AI has radically changed the way we solve problems. This has increased productivity, but at the same time exposed a problem that we previously underestimated — the loss of team dynamics.

Can a hairdresser work remotely? No, because they have to do hair physically (for now).

When people think of AI automation, they usually imagine cloud services, scalable clusters, and complex DevOps frameworks. But in practice, more and more teams are running AI and automation processes on physical Mac minis—and this approach is not just working, it’s very effective. Especially in combination with tools like Clawdbot.