Useful Guidelines

In June 2026, Google introduced Search Profiles , a new type of profile for content creators, publishers, and brands. At first glance, it might seem like just Google’s own version of Linktree. But if you look closely, the launch of Search Profiles could be one of Google's most important steps towards search built on entities, not websites.

Most financial losses in business happen according to one scenario. The team is guided by intuition, copies competitors' features or relies on "iron logic" - and launches a product, a new service or a major update. And after the release it becomes clear: the audience does not care, or cares in a completely different way, or they think in different categories and buy according to their own, unknown scenarios. At best, the company loses several months of work. At worst, the budget is drained, and the team loses motivation to make any changes. And the most annoying thing is that many of these mistakes can be caught earlier - before the engineers write the first line of code, and marketing starts to "speed up" what doesn't work.

There are more teammates, but the processes are not improving at all. In such a situation, it is difficult for many to admit that headcount does not equal efficiency, let alone team maturity. In this article, I will talk about a common problem for many engineering teams — loss of efficiency during scaling. My work as Head of Development Department at UPSTARS, a rapidly growing company, involves direct work with the challenges that will be discussed below. Let’s get started, shall we?

A website is a digital asset of a brand. It becomes a full-fledged asset when it starts to consistently generate measurable cash flow and reduce the cost of customer acquisition. This is usually noticeable through a few key changes.

While everyone is arguing whether AI will replace programmers and marketers, another interesting story is beginning in e-commerce: artificial intelligence in online stores is gradually turning into a system that independently performs tasks within the retail business. Today, the topic of AI agents «under the hood» is actively developing. This is not just a separate tool that is installed on a website, but a solution under the hood of an online store. Let’s take a look at why AI agents are so special.

A few months ago, VARUS received a letter from a hacker. It may sound like a reason to panic, but it is actually an example of how «white hacking» can benefit businesses and society as a whole.

TL;DR: In 2026, Google (via Lighthouse) and Cloudflare (via Agent Readiness Score) introduced a separate metric — how suitable a site is for interacting with AI agents. Of the 200,000 most popular sites in the world, less than 4% have implemented basic standards. This is not the «new SEO», but a separate technical layer. Whoever gets into the topic now will get an advantage that will no longer be there in a year.

For several years I have been building GTM strategies for B2B SaaS to enter a new market, projects, from AI agents to automation platforms. These were not hypotheses, but full-fledged operating systems: ICP, messages, channels, quarterly budget, lead tracking, media, events, conferences, all this had to be pulled into one framework. In parallel, I mentored startups in accelerators and spoke at Pitch Days. And time and time again I saw the same thing. The team thinks that the go-to-market strategy is to choose channels and «test». And then they wonder why there are zero deals in 6 months. Warning: if you are looking for confirmation that your current approach is correct, you may not like this article.

The real Exclusion Zone now begins behind the supermarket checkouts. The appearance of black packages with the STALKER 2 logo in ATB provoked a real fever among fans: stocks designed for two months evaporated in two weeks. Now, to collect a full almanac of 48 cards, stalkers have to bypass speculators in the "Wild Territory" of marketplaces, use fan PDA applications for trading and arrange blind dates. We immersed ourselves in this community and learned why adult uncles are ready to do anything for card number 3 and learned their incredible hunting stories.

In today’s world of technology and business, being busy has become a kind of indicator of success. Calendars are filled with meetings for weeks ahead, deadlines are rolling in wave after wave, and the line between work and personal life is increasingly blurred. As the Head of Talent Acquisition Department at IdeaSoft, I communicate every day with managers, highly qualified specialists who work in a constant state of stress. And sometimes the conversations ultimately boil down to the question: how to stay productive and at the same time not lose the sense of joy in life?

Поки більшість банків обмежуються стандартними бонусами, ПУМБ перетворює кешбек на повноцінну екосистему вигоди у застосунку

The tragic events of April 18 in Kyiv, where seven people died at the hands of a terrorist, have once again raised an acute question - how can Ukrainians protect themselves and their families? While society awaits the promised law on civilian weapons, the reality is that it is possible to legally arm yourself today. We figured out how to get a weapons permit during martial law, how much it will cost, and what our readers are already armed with.

The conversation about technical debt usually follows the same scenario. The team lead comes to the business and says, “We need a refactoring.” What does he mean? The code crumbles, the product crashes at critical moments, the team suffers. And what do business representatives hear? “We want to spend time and money on something that doesn’t bring profit.” The dialogue ends there — the parties part ways, dissatisfied with each other. How to change this? We need to "sell" refactoring correctly.

Last year was a turning point for European cybersecurity from quantity to quality. Tet statistics for 2025 show that the total number of DDoS attacks has decreased slightly, but their destructive power and complexity have increased significantly. At the end of the summer, we recorded an attack with a capacity of 600 Gbps — one of the highest figures in the history of our infrastructure. Today, cyberwar is about geopolitics and the use of tomorrow’s technologies today.

Forecasting in SEO is somewhat like forecasting the weather. We have certain data and trends, but no one can give a 100% guarantee that it will be exactly that way. Because when the result is influenced by so many factors (from competitor activity to algorithm updates), trying to predict it becomes a challenge even for experienced specialists. However, there are specific approaches that help you act consciously. In particular, traffic forecasting plays a very important role in SEO. It allows you to see future demand even before you allocate a budget for promotion. However, decisions should not be made intuitively, but based on a well-founded business development model.

A few years ago, any appeal to city services followed the same scenario. Visits, queues, piles of papers, certificates from various institutions, lack of a clear route. People spent hours and days, but they perceived it as the norm. Not because it was convenient, but because the system did not work otherwise.

Losing interest in work is a common phenomenon that many people face at different stages of life. What used to bring pleasure and inspiration can eventually turn into a monotonous routine, cause fatigue or even internal resistance. However, this is not always a signal for radical changes. Often, it is enough to rethink your goals, reconsider your approach to work and introduce novelty into daily tasks to feel interested and motivated again. In this article, we will look at effective ways to help you regain satisfaction with your career.