Useful Guidelines

Over the past few months at Gart Solutions, we have been hearing the same phrase from clients more and more often: «we don’t need a backend from scratch, we already have everything on Supabase.» At first, this sounded like an exception. Now it’s almost a standard answer to the first technical question about the project’s architecture. If you work in Ukrainian outsourcing or product development and haven’t noticed this shift yet, I advise you to take a closer look. It is changing the very structure of demand for backend development, and how quickly the industry reacts to it will determine who wins the next few years of competition for international clients.

As a parent, it’s important for me to know that my child will be able to report themselves even if there is no usual mobile connection. In Ukraine, this is not an abstract scenario: the network can disappear due to a blackout, damage to the infrastructure, or lack of coverage.

Artificial intelligence can write a letter, create a business plan, or summarize a meeting in seconds. But its main value is saving working time. 72.5% of companies are implementing AI to automate repetitive tasks, and 71.5% are implementing it to improve the efficiency of work processes.

Due to the full-scale war, millions of Ukrainians have found temporary shelter in other European countries. At the same time, the absolute majority of them continue to use the services of domestic banks — both because of the convenience and technological sophistication of Ukrainian online banking, and because, despite the distance, they do not sever ties with their native country: they make transfers to their relatives, pay for goods, services and tickets, donate to the army and volunteer funds.

Uklon’s transformation from a taxi-hailing service to an ecosystem of not only urban, but also intercity and international trips is gaining momentum. A few weeks ago, the company announced the test launch of Uklon Travel Bus bus flights to two international airports — from Kyiv to Warsaw’s Frederic Chopin Airport and from Odessa to Chisinau Airport. And on July 20, the first flight to the airport in the capital of Moldova took place.

With the advent of the special legal regime «Diia.City», the Ukrainian IT sector received a flexible tool for attracting specialists — a gig contract, which combined the advantages of labor relations and civil law cooperation. The gig contract gave IT companies more flexibility, and specialists more freedom. But it did not eliminate the issue of labor safety. It is simply that now it needs to be resolved not according to outdated templates, but through clear and adapted rules of cooperation.

Russian FPV drones, in particular on fiber optics, pose an increasing threat to residents of frontline regions. Thanks to new batteries, they can cover up to 30–40 km, and models on fiber optics are practically invulnerable to electronic warfare. Commander of the 429th separate brigade of unmanned systems «Achilles» Yuriy Fedorenko explained how civilians should act to increase their chances of survival.

After 2022, the IT market has significantly updated and opened up new opportunities for companies. Those who previously focused mainly on development are now expanding their focus on working with demand and growing their customers' businesses. Product quality remains important, but the ability to systematically shape and manage demand plays an increasingly important role. This is becoming the new market standard. When classic sales channels give less predictable results, there is room for new approaches, in particular, for the transition from a service model to more complex ecosystem solutions.

From June 2, 2026, the rules for booking employees have been updated (CMU Resolution No. 692). Now, maintaining the status of a critical enterprise depends on accurate financial calculations. Any error in the figures or delay in raising salaries will automatically lead to the loss of booking. What should a business prepare for and how to act to minimize risks?

Google has started using uploaded photos, audio, and files to train AI. The feature is enabled by default.

Imagine a typical situation on a project: two seniors (let’s call them Igor and Petro) have started a real «cold war» over the choice of architectural approach. One is categorically in favor of microservices, the other defends the monolith. The atmosphere in the team instantly becomes toxic, the overall performance plummets, and the next release is at risk of failure.

When we talk about copyright infringement in the IT sphere, we usually talk about the illegal use of patented designs, technical solutions, or trademarks (which is also not uncommon). However, few people pay attention to violations that can lead to both significant losses and the complete loss of a deal with investors. Moreover, all these risks can be predicted in advance, because most often they arise from the so-called "human factor."

Serhiy Kolozenko, Founder and CEO of Megasite, is convinced that not every contract is equally beneficial for business. In his column, he talks about how to recognize a problematic client even at the negotiation stage, why it is sometimes better to refuse cooperation, and how protecting the team affects the stability of the company.

Oleksiy Galkovich, a IT-worker, who currently serves in the Defense Forces, developed the «Such a Schedule» app for iOS. This solution helps you conveniently advertise to clients on social media about «free windows» in your schedule based on ready-made templates.

After 2022, the IT market has significantly updated and opened up new opportunities for companies. Those who previously focused mainly on development are now expanding their focus on working with demand and growing their customers' businesses. Product quality remains important, but the ability to systematically shape and manage demand plays an increasingly important role. This is becoming the new market standard. When classic sales channels give less predictable results, there is room for new approaches, in particular, for the transition from a service model to more complex ecosystem solutions. Longer sales cycles, higher competition for each lead, and a reliance on paid marketing or outbound marketing are challenges that must be addressed immediately to avoid being left behind. But this is where a new window of opportunity opens—those who are the fastest to reshape their approach to customer acquisition will win.

Communication problems are no longer perceived as a minor inconvenience, as they affect work, study, and even safety. That is why more and more Ukrainians are interested in what PON is and why optics in the apartment is rapidly gaining popularity.

Over the years of working with product teams, I’ve noticed a common misunderstanding. The request «build us a scalable platform» often means architecture only. But this includes the product that the customer uses and everything behind it: servers, analytics, payments, and partner relationships. The tech part is delegated to the development team, and the business part is left «for later.»

Over the past eight years, I have worked with several leading Ukrainian software development companies and helped build and scale their marketing functions. Despite the different sizes of companies, positioning, markets, and business goals, I have consistently seen the same problem: many IT outsourcing companies are looking for one channel that will consistently bring in leads. Some are betting on SEO. Some are betting on LinkedIn outreach. Some are betting on conferences. Some believe that content marketing alone can provide a steady stream of opportunities. But in today's B2B marketing, individual channels are performing worse and worse. Competition is increasing, customers are taking longer to make decisions, and trust is built through multiple interactions with a brand. That's why I stopped looking at marketing as a set of separate activities a long time ago. For me, marketing in IT outsourcing is a system of three areas: ABM, Inbound Marketing, and Branding. Each of them is important individually. But the real result comes when they work together.