digital marketing

I remember well how trendy the introduction of the OKR (Objectives and key results) system was about 15 years ago, because it was "the approach that Google uses." And overall, the OKR framework is brilliant, correct, and convenient for working with tasks. But for some reason, in some companies, its implementation ends the same way - beautiful slides, a bunch of goals, meetings about nothing, and zero changes. Why is this happening? Because small and medium-sized businesses usually simply don't have the resources to maintain a complex system — they turn it into reporting. So simplifying it is not an option, but a condition for survival. So here's a quick summary: what breaks OKRs and how to create the minimum required working format for small and medium-sized businesses.

C-level experience, top projects in FinTech, and a sense of belonging — it would seem that everything is in place. But war, forced emigration, burnout, and a bold decision to leave the “stable” IT world opened up new perspectives for marketer Ksenia Okolovich. dev.ua spoke with Ksenia about her decision to leave IT and start building her own brand.

Influencer marketing is undergoing a radical change, moving away from the outdated schemes of working with popular bloggers. 2025 will be a turning point when brands finally realize the importance of authenticity and deep connections with their audience. Instead of chasing millions of reach, companies are increasingly investing in trusting relationships with real users of their products.

Hello! This is Oleksandr Kryvotsyuk from «Just About Marketing», and in this article I want to share my own experience of building marketing in IT. Building a marketing department in an IT company is a complex process that requires a clear understanding of the industry, proper budgeting, and a strategic approach. Many companies simply don’t know where to start, which specialists to hire, and how much money to invest.

The world of digital technologies is constantly evolving, and for IT professionals, marketers, and related professionals, it’s important to stay up to date with new tools that help streamline workflows. I’ve put together a selection of the best services and platforms that help me and my team work more efficiently.

Creative Project Manager Oleksandra Pushkareva shared a story from her own experience, which she called the «worst interview» of her career in marketing. We tell you what happened and how IT professionals are reacting to it. (The news is supplemented with the reaction of the employer’s representative who communicated with the candidate).

You have probably already read that the main trends in marketing this year will be UGC content, collaboration with creative authors, simplicity and ease of communication with the audience. Contextual and targeted advertising, e-mail newsletters, SEO, seasonal promotions and global sales remain with us. But that's not all!