Useful Guidelines

Despite the challenges of wartime, Ukrainian businesses have learned to adapt: ​​locations are being rebuilt after shelling, teams are working on light schedules, companies are adjusting logistics and competing in the market again, and marketing is fighting for the attention and trust of customers. The audience, thirsty for positive emotions, expects a unique experience and a “wow effect.” Despite the downturn in the industry, events are still an important tool in a business' annual marketing strategy for live communication. This article will tell you how to lay the groundwork now to get the most out of your event in the next business season.

The banking sector is actively looking for new ways to interact with customers, and gamification has become one of the most effective trends. It allows not only to diversify the user experience, but also to attract new audiences to financial products through game mechanics, elements of competition and rewards. Among banks, Sense Bank is actively developing gamification, combining technology with interactive game elements in its digital solutions. Through the mobile application Sense SuperApp, clients can not only manage their assets and use financial services, but also participate in gamified quests.

I remember well how trendy the introduction of the OKR (Objectives and key results) system was about 15 years ago, because it was "the approach that Google uses." And overall, the OKR framework is brilliant, correct, and convenient for working with tasks. But for some reason, in some companies, its implementation ends the same way - beautiful slides, a bunch of goals, meetings about nothing, and zero changes. Why is this happening? Because small and medium-sized businesses usually simply don't have the resources to maintain a complex system — they turn it into reporting. So simplifying it is not an option, but a condition for survival. So here's a quick summary: what breaks OKRs and how to create the minimum required working format for small and medium-sized businesses.

Once upon a time, content on a website was treated as something secondary, so they didn’t pay much attention to working with it. However, over time, this attitude has changed, because behind the texts and visuals there are meanings hidden, namely, they form the trust of potential customers and become a step towards mutual sympathy with their audience. Texts, videos and visuals create the first impression of the brand and bring buyers. But, on the other hand, accurate data is important for marketing. So it’s time to talk about whether it is possible to measure the effectiveness of content and how to do it.

Previously, the first snow or frost always came as a surprise — despite the calendar, forecasts, and warnings. As a result, people were suddenly stuck in queues for tire fitting. Something similar is happening today with preparations for blackouts. For three years in a row, Russia has been systematically attacking Ukraine’s power system, and every year we enter the blackout season again. For Ukrainians, this is a new reality that needs to be treated with caution.

In modern business, corporate social responsibility (CSR) is no longer an optional «good deed» — it is becoming a mandatory element of strategy. According to international research, companies that integrate social and environmental aspects into their operations have a higher level of trust, greater innovative capacity and respond better to challenges.

In my last blog, I talked about what and how payment routing works. Let me remind you that in the previous series: payment routing is the process of constructing routes (hence routing), within which the maximum number of payments (preferably all) will successfully pass through the most reliable and fastest route. To imagine how this happens, just draw an analogy with the need to let dozens of trains go in different directions. It will take a lot of time on one track, but if there are three tracks, the process will go quickly — but where will which train be sent? The schedule and the route map are routing. But here is the instruction on where trains should go if there is an accident or technical work is being carried out in the world of payments called smart retry. We will talk about it today.

Are you already using AI tools on a regular basis? ChatGPT, Perplexity, Gemini have long been routine tools.

The legal field regulating the circulation of virtual assets in Ukraine is in a state of dynamic formation. This circumstance creates fundamental challenges for the application of the regime of joint property of spouses to them. Courts are forced to operate in conditions where special legislation has been adopted but not put into effect, and the general norms of the Civil and Family Codes do not contain direct instructions regarding digital assets.

Silence kills your brand: a recruiter’s guide to effectively communicating with candidates and improving the hiring experience.

Good afternoon, community. My name is Serhiy Dovgy, I’m from Kharkiv. I’ve been involved in commercial programming since 2008. For the past seven years, I’ve been working at HOSTiQ as a PHP/JS Developer. In this article, I want to share my experience of creating a budget-friendly autonomous solar station in a private home. Yes, now the attacks on Ukraine’s energy system have stopped, but the war continues, so it’s better to be prepared.

Various sources have been claiming for some time that the coming winter will be incredibly difficult for Ukrainians. Perhaps even the most difficult in the entire history of Ukraine’s independence. Therefore, we need to prepare for the cold now. Bohdan Kalinin, an engineer at i3 Engineering, a company specializing in smart home and automation systems, previously shared his tips for preparing for winter 2022. However, his advice is extremely relevant for preparing for the coming winter. The excerpt is taken from the DOU material. Below is Bohdan’s full comment.

Volodymyr Stadnik, Lead Java Developer at EPAM, personally made his house in the suburbs of Lviv energy-independent. Equipping the house with alternative power sources cost the IT guy about UAH 100,000. Now he and his family can live comfortably without power supply for 20 hours.

Flutter developer Serhiy Kurdyukov published a set of devices and services on LinkedIn a year ago that will allow you to survive long power outages almost painlessly. The set is extremely relevant in today’s realities, so we are publishing the instructions from a specialist again.

YouTube continues to evolve, introducing new features and changing the rules of the game for millions of content creators around the world. In recent months, the platform has released a number of significant updates that radically affect content creation, monetization, and audience engagement. Let’s take a look at the most important changes that every creator should know.

Today, multi-cloud strategy is a global trend. Forbes predicts that both hybrid and multi-cloud models will remain in the spotlight and become the new reality. This is due to the high demand for data analytics, integration of cloud solutions into production, as well as the development of artificial intelligence and machine learning technologies. OnPrem infrastructure can rarely provide such broad opportunities as the cloud, because there the business receives not only scalability, but also tools for innovation: from low-code platforms to out-of-the-box analytics. But if you work with solutions that do not require constant changes, it is more profitable to leave them on your own capacities.

Convenient online banking in the application is a must-have for every financial institution in the 21st century. Of course, if it wants to attract as many economically active customers as possible. However, not every banking application allows you not only to conveniently manage your own funds, but also to multiply them and earn more. After all, the life philosophy of those people who achieve financial success boils down to the idea that wealth is not how much money you have, but how much money you can make work for yourself.

Over the past decade, the cloud has become the default way to launch projects. AWS, Google Cloud, Azure, and others have given us what we dreamed of: a quick start, flexible scaling, and a bunch of ready-made services «out of the box.» This is especially true for startups: a few clicks and the MVP is already online, no hardware purchases, and you only pay for what you use. But at some point, as businesses grow, the magic of the cloud becomes too expensive. That’s when companies stop, calculate the economics, and… look toward dedicated servers.