Useful Guidelines

Unfortunately, this is not clickbait, but a fact. Businesses should soberly assess the situation: over the past month, the cost of contracting servers and related equipment has increased several times, and this trend will continue — most likely for at least another two years. Purchasing new hardware becomes a challenge for the company. And the issue is not only about price and terms: there is a risk that you simply won’t get the quota and will be left without the opportunity to upgrade or expand your existing equipment. What exactly is happening and why?

«Most companies, when they scale, increase marketing and sales. But they don’t scale processes and standards. And that’s what’s critical. If you don’t scale quality standards as you grow, the company will simply multiply chaos upon chaos.» This column is about how to grow without losing quality, why standards are more important than scaling rates, and what role the CEO’s control and personal responsibility play in this.

In the last days of February, the government announced that the first 1,000+ Ukrainians had already passed the «Health Screening.» Among these thousand-plus people was a dev.ua journalist who decided to test the effects of the government program on himself. We remind you that the program was announced in December last year, and we have already published instructions on how to receive funds. Now we decided to test how it works ourselves.

Ukrainian tech entrepreneur, backend and AI engineer Igor Karas announced the relaunch of his technology service Rail-X, which helps drivers receive information about the status of railroad crossings in real time and make route decisions.

Many people have answered a call from an unknown number at least once and heard silence on the phone. Sometimes the person you’re talking to appears only after a few seconds, and sometimes the conversation never begins. In fact, this could be part of a scam designed to verify that the number is active and that a real person is answering it, Shane Barney, director of information security at Keeper Security, told ZDNET.

Ukrainian business has undergone tremendous transformations in recent years. Companies have learned to work in conditions of complete uncertainty, quickly adapt to changes and, most importantly, to calculate their own resources much more carefully. In this new landscape, it has become obvious: marketing can no longer be just an auxiliary function that «runs advertising» or manages social networks. Today, marketing is the foundation of business strategy, which directly affects the company’s revenue, stability and ability to scale.

A few years ago, the question of "buy or rent a server" was rhetorical for most companies. Medium-sized businesses built their own server rooms or moved to the cloud, depending on their size and appetite for capital expenditures. Today, the situation has become much more complicated: the hardware market is experiencing a structural crisis, and RAM prices are only the most noticeable symptom of it.

Seasonality is constantly changing the landscape of the mobile app market: some niches show record profits, while others experience a decline. While leaders create holistic seasonal strategies that resonate with the audience on social networks and stores, others are limited to only cosmetic changes like a holiday icon. How to build an effective strategy for a seasonal boost — tells Yuliana Yukhimenko, ASO Specialist at Inspiro (by Boosta).

Over the past few years, backend teams have been working in completely new environments: remote working has become the norm, and AI has radically changed the way we solve problems. This has increased productivity, but at the same time exposed a problem that we previously underestimated — the loss of team dynamics.

Can a hairdresser work remotely? No, because they have to do hair physically (for now).

When people think of AI automation, they usually imagine cloud services, scalable clusters, and complex DevOps frameworks. But in practice, more and more teams are running AI and automation processes on physical Mac minis—and this approach is not just working, it’s very effective. Especially in combination with tools like Clawdbot.

The term “analytics paralysis” describes a situation where marketers lose productivity due to data overload or the complexity of processing it. This manifests itself in two ways: Infrastructure complexity — the company has accumulated numerous reports, conversions, GTM settings, and advertising systems, but maintaining this system takes more time than strategic work. Lack of clarity - even with a small amount of data, the marketer does not know how to structure it, what conclusions to draw, how to build reports and make decisions. Both scenarios lead to distraction from key tasks and reduced efficiency.

The holidays are over, which means it's time for useful insights on how to survive the last quarter of each year and come out of it in the black. Yes, this is not only the time when you plan budgets, run to corporate parties and in December say "let's do it after the holidays". The fourth quarter is the time when you need to work specifically, because there is no such concentration of holidays and sales in the whole year. Holidays and sales = more sales, and more sales = profit. Sounds cool, right? But for the pluses in the reporting you have to pay with a stress test for all business processes - including payment flow.

In today’s world, where communication is an integral part of both personal and professional life, the ability to effectively deal with criticism is becoming an extremely important skill. Personal criticism can come from a variety of sources and take many forms, from constructive criticism to unfair attacks. Regardless of the nature of the criticism, it can evoke a wide range of emotions, from disappointment and confusion to motivation and self-improvement. More on how to learn to respond correctly to criticism and maintain inner harmony.

A crisis always tests a business for strength. At this moment, it becomes clear who was just talking nicely and who really holds on for both the team and the customers. But what exactly helps a brand survive when everything around is shaky? Today we'll talk about what makes a brand strong in difficult times, what to include in an anti-crisis plan, and why a crisis is an opportunity for growth.

Despite the high economic turbulence, Ukrainian companies strive for development and scaling. The markets of European countries are one of the first and most logical steps on the way to this. However, when preparing an exhibition, stand or event to present their product, businesses often perceive Europe as one continuous mechanism, which is not entirely true. The differences are traced from the cultural code to legal norms. That is why communication in new markets requires not spontaneous decisions, but a considered strategy. In this material, I will share how Ukrainian companies can scale painlessly and with a focus on long-term results.

2025 was a year that didn’t let businesses relax for a single day. New markets, regulatory changes, unstable rules of the game, constant demand for quick legal solutions — companies had to react instantly, adapt and make bold decisions.

My name is Serhiy Nemchinsky. I have been in programming for over twenty years, worked as a team leader and project manager in large companies — Ciklum, Luxoft, NetCracker, IntroPro, managed the web development department at LigaBusinessInform, technically interviewed developers, and experienced all the ups and downs of the industry — from early frameworks to the emergence of Git. Over the past two decades, I’ve learned 9 things I wish I had known at the start. And each one could have saved me years and years of frustration. These aren’t fancy slogans, but real mistakes I’ve made.