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Have you ever wondered why some SEO specialists are always one step ahead, while others «sluggish» without understanding how to choose a strategy for their own development? The skill of strategic thinking in SEO allows you not only to develop effective strategies, but also to understand their impact on long-term results. Moreover, studies show that about 80% of successful SEO campaigns start with the correct formulation of queries at the briefing stage. In part 2 of the guide, I will talk about how to effectively navigate SEO relevance and how to properly brief leads. In addition, I will share additional tips for developing strategic thinking.

Danylo Golota is the co-founder and CMO of the Fintellect startup and a 3OSHB serviceman. His team describes the eponymous application as a «smart platform for managing money for service companies.» In particular, these are design studios, IT outsourcing, consulting companies, and other businesses that sell professional services. Despite the fact that the product appeared at an inconvenient time — just on the eve of a full-scale invasion, and part of the team actively volunteered, they had enough strength and perseverance to significantly improve the first version of the application and bring it to the market. In 2023-2024, the startup attracted investment and entered the American Berkeley Skydeck accelerator. At the same time, Danylo himself has moved from active volunteering to serving in the ranks of the Defense Forces. He does not disclose his current role in the 3rd Military School, but in an interview he makes it clear that he is currently applying his professional skills and IT background in the army. From dev.ua, Danylo Golota talked about how the product came about and what plans the team has for the near future; how you manage to promote it while being in the ranks of the Armed Forces of Ukraine; and what it takes to get noticed in the army and use your acquired skills rationally.

The share of IT professionals who work more than one job has increased over the year: last year there were 8% of them in Ukraine and 11% abroad, and this year it is already 12% and 15%.

Cybersecurity is definitely the topic of the year in IT, although the latest attack on government registries has shown that this topic is still not given enough attention in our society.

On December 23, the Centralized Database of Ported Numbers (CDB) resumed its work. On December 20, the Ukrainian State Center for Radio Frequencies (UDCR) conducted technical work to increase the capacity of systems involved in processing applications from subscribers changing operators. This was due to the abnormally high demand for porting numbers to the lifecell network in December, which significantly exceeded the technical capabilities of the Centralized Database.

2024 was a significant year for Suziria Group, one of the leading family-owned companies in the Ukrainian pet market. The group of companies strengthened its positions in key business areas — development and production of its own brands, distribution and retail, and also actively developed international partnerships and internationalized.

Aaron Goldsmid, a 44-year-old programmer from San Francisco, took an unusual path to technology: his parents were Broadway actors, and he was the first in his family to attend college. He became interested in computer science in high school, and received his higher IT education from Columbia University. At one time, the IT specialist did not have people around him who could give him advice on building an IT career. Now, with 20 years of experience behind him, Goldsmid shares the mistakes that are worth avoiding.

Monopoly of service providers is one of the possible reasons for a large-scale cyberattack. Many Ukrainian departments work with certain contractors who monopolize access to systems, as a result, they are not updated and modernized. Such a monopoly makes it difficult to control product security. What other reasons do experts name?

The idea for this interview was born spontaneously when the girls approached dev.ua CEO Stas Yurasov at this year’s IT Arena with a question — is he the same person who now heads the Kyiv IT cluster? We became curious — who is this mysterious leader who currently oversees the association of capital’s tech companies? After several attempts, dev.ua managed to contact and talk to Serhiy Yashchuk, who became the CEO of Kyiv IT Cluster in September. He told how he became the head of the Kyiv cluster, what has changed in the organization since the start of the full-scale invasion, what requests cluster members make, what tasks the organization sets for itself for 2025, and what businesses can expect in the near future.

Business is slowly recovering from the consequences of the Russian missile attack on December 20. As a reminder, on the morning of that day, a Russian missile hit the Toronto business center in the center of the capital, where the offices of MacPaw are located, Superhumans Centre specialists worked, and the head office of Sense Bank.

Hanna Voitikova, Scrum Master at GlobalLogic, opened a company called Fancy IT, where she offers female beginners work experience in IT. She told dev.ua how it works.

On December 19, 2024, Ukraine suffered one of the largest external attacks that hit state registries. Hackers paralyzed dozens of key systems, leading to the shutdown of important services and jeopardizing the preservation of critical data.

We are analyzing a large-scale cyberattack on Ukrainian state registers.

Hello! My name is Roman, I am the co-founder and CTO of Gart Solutions. I just returned from the VDS.tech conference in Valencia, and I want to share my observations and thoughts about the event. As a CTO, I am always on the lookout for new technologies and potential partnerships, so events like this are an opportunity to assess current industry trends and understand where the market is heading.

According to Airbnb Co-founder and CEO Brian Chesky, the format of regular one-to-one meetings with direct reports is fundamentally flawed. He avoids regular personal meetings with employees as much as possible because he doesn’t want to be «like their therapist.» However, psychologists emphasize the positive effect of this practice and advise devoting about 25 minutes a week to such communication. Some companies have already adopted this practice. dev.ua decided to ask Ukrainian team leaders how they feel about one-to-one meetings with employees, whether they see an effective result, and whether they don’t mind spending time chatting.

A flash mob is spreading on social media, with users posting memes and posts with the new hashtag #putindovboyob. This was the reaction of social media users to Ukrainian President Volodymyr Zelensky’s statement on the Russian dictator’s call for a technological battle using the latest Oreshnik missile.

Mobile operator lifecell reported that this week it recorded a significant increase in the number of people wishing to port their numbers to it from other operators. There were so many of them that it significantly exceeded the technical capabilities of the Centralized Database, which is administered by the Ukrainian State Center for Radio Frequencies.

In the first 11 months of 2024, candidates on Djinni reported nearly 9,000 hires, a 20% decline from last year. The decline affected nearly all categories.

Andriy Beschuk, data analytics and automation auditor at Kyivstar, is sure that «working in an office means losing your own life.» He conducted research from his own experience and proved with numbers why this pompous phrase is reality. And IT people came to the comments with their arguments «for» and «against» office work. Which ones prevailed?

The military unit within the Unmanned Systems Forces of the Armed Forces of Ukraine, the 59th Separate Motorized Infantry Brigade named after Yakov Handziuk, has opened several vacancies, including a «Programmer». What stack is needed for a candidate, where will they need to serve, and who else is being sought in the unit.

Ukrainian businessman Maksym Krippa, who has gone public with his first major interview, has spoken about how he became the owner of the NAVI esports club and the Maincast company. According to him, after the full-scale invasion of Ukraine, NAVI «cut off all ties» with Russia. This seemed like a bad business decision at first, but later yielded «fantastic results.»

Currently, one of the biggest challenges in recruiting is the high competition among companies for the best candidates. There are many specialists on the market, but finding top employees is quite difficult. That is why it is important to quickly process candidate feedback and guide them through all stages of the offer. Minimizing routine tasks and automating processes will help with this. In this article, Natalia Kravchenko, Recruitment Lead at Boosta, will share tools that help you complete everyday tasks faster.

Anton Protsiuk has been developing the free encyclopedia Wikipedia in Ukraine for more than 12 years. To do this, he has several roles. The first is the head of programs for the public organization Wikimedia Ukraine, which is not part of Wikipedia, but supports its development. For example, he develops Ukrainian education through trainings and programs in which he uses Wikipedia's achievements on a more serious level. The second is a volunteer, editor, and administrator who writes articles for Wikipedia. “When you do this, you learn something new yourself, your materials are read by millions of people, and you help the Ukrainian language and free knowledge develop,” Anton says about his motivation. Further in the article you will learn how (in numbers) the Ukrainian-language Wikipedia feels today, what Ukrainians are currently reading the most among its articles, how unethical organizations that seek to build a business on "free knowledge" work, and how one programmer managed to "raise" the Cebuano language of the Philippines thanks to the "Free Encyclopedia."

Front-End Developer Yevgeny Zyuskin shared a story from his own experience about how, due to poor communication between the team lead and the recruiter, he was rejected despite positive feedback after completing a test task.

Analysts at OSINT agency Molfar have published a study on discrediting attacks on Ukrainian charitable foundations in the media and social networks involving bot farms and opinion leaders. Molfar believes that this could be one of the reasons for the decrease in donations from Ukrainians to charitable foundations from 15% to 40%.

Maxim Krippa, who became the owner of the GSC Game World studio, replacing its founder Serhiy Grigorovich, gave an interview in which he spoke about the financial success of STALKER 2, plans for the project’s development, and a potential series from Netflix.

Although we don’t often see headlines about another cyberattack on small and medium-sized enterprises (SMEs), this does not reflect the reality. SMEs are increasingly becoming targets of cyberattacks, and not only the companies themselves, but also their employees and customers, suffer. Unlike large companies, SMEs almost always prefer not to talk about it publicly, as for a small company such an incident can have a significant impact on its reputation and future existence.

Oksana Lobko, founder of the job search platform JobNote.ai, shared her own observations: which specialists in the IT market are easiest to find, which are the most difficult, and which channels provide the most feedback.

Oleksandr Chumak headed the Uklon IT team a year ago, when all four co-founders left the operational management of the business. Now Oleksandr is looking for a Head of Information Systems to join his team. dev.ua asked the Uklon CTO about his year of work in the position — about the challenges, changes and priorities of the team. As well as who he is looking for, what are the requirements and selection stages.

Former IT worker Lyubov Kolosovska founded the organization «Batteries, Surrender» in 2013. Since then, it has grown from a small eco-initiative to a nationwide movement that provides centralized collection and recycling of batteries from all over the country. According to Kolosovska, managing and scaling this project is extremely difficult, and there are many reasons for this — they were discussed in an interview, in particular. Nevertheless, this process is moving steadily, which can be seen in the numbers of batteries exported abroad for recycling, the increase in the network of points and the number of volunteers involved, and the joining of new retail chains to the project, stores that are the main source of collection of used batteries. dev.ua has been arranging an interview with the founder of the «Batteries, Surrender» movement for over a month, because she has virtually no time and resources left for media activity. But when we finally managed to do it, Lyubov Kolosovskaya told us about a number of things in the process of recycling batteries that cannot be found on the Internet.