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Creative Project Manager Oleksandra Pushkareva shared a story from her own experience, which she called the «worst interview» of her career in marketing. We tell you what happened and how IT professionals are reacting to it. (The news is supplemented with the reaction of the employer’s representative who communicated with the candidate).

In the world of gaming platforms, seconds matter: the usability and aesthetics of the interface directly affect conversion and loyalty. Your interface is your calling card. If the user doesn’t understand where to click at the start, or gets lost in the menu, they won’t come back. What makes UX/UI an integral part of a successful platform? How exactly can design become a competitive advantage? We analyze the key aspects that determine whether a visitor will turn into a regular customer.

In 2025, businesses are on the cusp of an era where artificial intelligence, automation, and personalization are shaping the future of sales. And that future, for each company, depends entirely on choosing the right tools to not only meet customer expectations, but also anticipate their wants and needs. But what technologies and tools are driving the market forward, and how can you use them to your advantage? Today, we’ll talk about that. Let’s look at the most effective solutions that will help you improve your business performance in 2025.

Artificial intelligence is already taking the work out of the hands of millions of tech company employees and beyond. Many tasks are already being outsourced to so-called AI agents, which are performed more accurately, faster, and at lower cost than when they were handled by humans. dev.ua asked representatives of Ukrainian IT companies what prospects they see for AI assistants this year.

Human Resources Director Oleksandra Kravetska, who works at Holding House, a company specializing in the development of AdTech products, told how during an interview a candidate asked her if he could smoke. And although the girl answered in the affirmative, she got into the question of whether this situation is normal or is it still a red flag for recruiters. And what do other experts think?

TikTok went down in the United States on Saturday night, less than two hours before it was scheduled to be shut down. The outage left one of the world’s most popular social networks, used by 170 million Americans, inaccessible.

Team Lead Support Engineer Mykyta Makara told how in a work chat he encountered a situation when a person who was «higher» in position allowed himself to become personal, rude and humiliate him. The engineer was outraged by this situation and shared his feelings online. It turns out that he is the only one in the IT sphere who periodically encounters rudeness from «higher». Here is what he was advised to do.