Useful Guidelines

For small and medium-sized businesses, protecting intellectual property is an important strategic step. The European Union offers support to entrepreneurs through the SME Fund 2025 program, which allows for a grant to partially cover the costs of registering an EU trademark.

Imagine that you opened a bar. You didn’t just open it, you renovated it, ordered furniture, came up with a menu. And then you’re like, «That’s it, let people come themselves.» And a month later you realize — no one. Because a bar won’t promote itself. And the website too. A website is not just a «set it and forget it» thing. It is a point of contact between you and your customers. It needs to be developed, updated, and, most importantly, brought people there. How? Let’s start with the basics.

Threads is a new service from Instagram, which is a minimalist social platform, where the main emphasis is on text content and interaction between users. The main difference of the platform is its simplicity and lack of information overload, which makes it ideal for those who are tired of classic SMM with its endless stories and videos.

Senior Employer Brand manager Yulia Semenova told how to use keywords in your LinkedIn profile and content: where keywords should be and how to find them, SEO for articles and posts, alt text for videos and photos, and how to create it using ChatGPT.

In December 2024, Ukraine faced its largest cyberattack in recent memory, paralyzing the operation of state registries. The attack was one of 4,315 cyber incidents handled by the State Service for Special Communications in 2024, a 70% increase from 2023. The Russian hackers who claimed responsibility for the attack claimed to have destroyed over 1 billion rows of data. However, less than two weeks after the attack, the state began restoring access to the registries. And exactly one month after the cyberattack, the Ukrainian Ministry of Justice announced the full restoration of the databases.

One of this year’s trends in promoting businesses on social networks will be UGC (User Generated Content). That is, content created by users. Everyone has heard about it for a long time, but it has not been used often and is also rarely found on social networks. Although this type of content can be interesting and useful, both for users themselves and for businesses.

Social networks have long since transformed from platforms for pure communication into authentic unions where ideas are born, partnerships are established, and changes are initiated. In particular, in Ukraine, where the Internet penetration rate has reached 79,2%, which is 29.64 million users, various digital communities are «living» ecosystems with favorable conditions for collaboration between participants. But maintaining and supporting a community is a task with an asterisk: from finding effective ways to monetize to attracting an audience and win-win interaction with participants.

Google Maps is 20 years old. Over 2 billion users use the service every month. What are the most popular features? Maybe you missed some.

The more you want to sell your product, the less people want to buy it from you. A paradox, isn’t it? All because the era of direct sales is over, today it is important to understand your client, to offer him the value of your product, and not the product itself.

With the onset of a full-scale invasion, Ukrainian businesses, in particular financial institutions, have been actively migrating to the cloud in order to secure user data and preserve the functionality of the financial system. A vivid example of fast and high-quality migration was shown by Raiffeisen Bank, which in 2022 managed to migrate its infrastructure without disruption to customers for $0 and in just three months . However, migration requires considerable effort even after its implementation. Pavlo Klets, architect of cloud solutions at Raif, told dev.ua about the challenges that await businesses after a successful migration, and how to prepare for them and respond correctly. Raif more than two years of work in the cloud allowed him to formulate useful insights and practical advice.

Imagine your website as a real-world touchpoint, a place where two realities meet: yours and your customer’s. Are you ready to welcome your visitors the way they need to?

Large Language Models (LLMs) are a significant step forward in the development of artificial intelligence, especially in the field of Natural Language Processing (NLP). They are designed to understand, generate, and manipulate human language with extreme accuracy. LLMs are based on deep learning architectures, often using transformative models, which allow them to process huge amounts of text data and learn complex language patterns.

In the IT world, where speed of product launch is one of the success factors, there is a temptation to resolve legal issues «after release». But the price of such a solution is fines, loss of reputation and even potential product blocking. Is it possible to avoid such risks without compromising the speed of product development? Yes, and the answer to this question is provided by Agile compliance.

In the world of gaming platforms, seconds matter: the usability and aesthetics of the interface directly affect conversion and loyalty. Your interface is your calling card. If the user doesn’t understand where to click at the start, or gets lost in the menu, they won’t come back. What makes UX/UI an integral part of a successful platform? How exactly can design become a competitive advantage? We analyze the key aspects that determine whether a visitor will turn into a regular customer.

In 2025, businesses are on the cusp of an era where artificial intelligence, automation, and personalization are shaping the future of sales. And that future, for each company, depends entirely on choosing the right tools to not only meet customer expectations, but also anticipate their wants and needs. But what technologies and tools are driving the market forward, and how can you use them to your advantage? Today, we’ll talk about that. Let’s look at the most effective solutions that will help you improve your business performance in 2025.

Hi, I’m Stanislav Andreev. I’m building marketing technologies and implementing business processes in IT companies. In this article, I’ll tell you how, together with the team of one of the companies where I held the position of COO (Chief Operating Officer), we integrated the Jamf Mobile Device Management (MDM) system, what challenges it solved, and how it helped improve corporate device management.

Long-term relationships with clients are the key to a successful business, requiring a willingness to compromise and a deep understanding of the customer’s needs. Building such relationships is impossible without the ability to create mutual value. At our UX/UI design company, we believe that quality results and trust are crucial for long-term cooperation. As the head of DreamX, today I want to share insights and experience that can help companies turn one-off projects into strong partnerships.

You have probably already read that the main trends in marketing this year will be UGC content, collaboration with creative authors, simplicity and ease of communication with the audience. Contextual and targeted advertising, e-mail newsletters, SEO, seasonal promotions and global sales remain with us. But that's not all!

With the increasing diversity of mobile platforms, devices, and their specifications, cross-platform testing has become a key step in ensuring a consistent and stable user experience. Whether it’s iOS or Android, users expect an app to work efficiently, intuitively, and without glitches.

I recently had the opportunity to review a study on the cybersecurity market in Ukraine conducted by DataDriven Research&Consulting at the initiative of the EBA Cybersecurity Subcommittee and the CyberTech Committee of the IT Ukraine Association. There was a lot of interesting information there about cloud security, which is what we work with at Gart Solutions. The cloud security market in Ukraine is showing rapid growth and is one of the most promising areas in the field of cybersecurity. Of course, one of the reasons is the growth of cyber threats and the Russian-Ukrainian war. But the digital transformation of business is also significantly affecting the expansion of the segment.