Useful Guidelines

Understanding that you can develop large-scale projects and implement the most ambitious ideas is the main trigger that fuels interest in the startup sector. Many are attracted to an industry in which you can create something fundamentally new from scratch and, moreover, something that brings in big money.

I am Dr. Robert Zubrin, an aerospace engineer, founder of the Mars Society, author of The Case for Mars, The Case for Space, The New World on Mars, and a big supporter of Ukraine. I will tell you how Ukraine and beyond can overcome the energy crisis. Here are some tips and guidelines.

Earlier this year, cybersecurity researchers discovered dozens of attacks involving malicious updates to Google Chrome’s VPN and AI extensions. Here’s what you can do to protect yourself from hacking and data theft.

The pre-Christmas and holiday season is turning into a real cybersecurity test for businesses. At first glance, it seems that everything around is already breathing the holiday spirit and Christmas spirit, but it is at this time that cybercriminals especially intensify their illegal activities.

The Christmas holiday season is a time of gifts and pleasant surprises. When choosing gifts for relatives, colleagues and friends, people usually try to invest meaning and benefit in them, so that the presented thing, service, emotion is useful and brings positive emotions to everyone. dev.ua asked Ukrainian top managers in IT what gift they would choose for a colleague if they became Secret Santa and had the opportunity to give him a useful course for developing professional skills. We also found out what skills are necessary for every modern specialist and what is definitely worth studying in 2025.

Have you ever wondered why some SEO specialists are always one step ahead, while others «sluggish» without understanding how to choose a strategy for their own development? The skill of strategic thinking in SEO allows you not only to develop effective strategies, but also to understand their impact on long-term results. Moreover, studies show that about 80% of successful SEO campaigns start with the correct formulation of queries at the briefing stage. In part 2 of the guide, I will talk about how to effectively navigate SEO relevance and how to properly brief leads. In addition, I will share additional tips for developing strategic thinking.

Although we don’t often see headlines about another cyberattack on small and medium-sized enterprises (SMEs), this does not reflect the reality. SMEs are increasingly becoming targets of cyberattacks, and not only the companies themselves, but also their employees and customers, suffer. Unlike large companies, SMEs almost always prefer not to talk about it publicly, as for a small company such an incident can have a significant impact on its reputation and future existence.

Any business operating in the modern technological world needs high-quality and timely technical support. There is a rather urgent need for a quick response to requests and, accordingly, quick processing of these requests. How to create a working technical support scheme that will satisfy the customer’s needs and not overload the team? Let’s consider one of the approaches using the example of our company. I have been developing IT infrastructure outsourcing for small and medium-sized businesses for over 16 years and we have developed a three-tier support system that provides a high level of service and control.

Cybersecurity expert Konstantin Korsun named the most dangerous mobile applications in the context of cyber threats that are not on his phone. He expressed his thoughts in a post on Facebook. We quote the post verbatim.

Many new YouTube creators face the same questions: how to build a channel development strategy, what revenue sources to use, and how long does it take for a channel to start generating expected profits? In this article, we will look at the key stages and conclusions based on examples of successful YouTube channels with niche content.

Many leaders say they’ve learned valuable business lessons from books. Elon Musk, Jeff Bezos, and Bill Gates are no exception.

The war changed everything: businesses had to adapt quickly in order to survive, keep customers and prove that Ukraine continues to work despite shelling and blackouts. And the role of the account manager in this process has become crucial: to retain the client, develop relationships and turn cooperation into stable income.

My name is Alina Gorai, I hold the position of Delivery Manager at Innovecs. I have been working in IT management for more than 3 years and have gained considerable experience in solving complex situations, finding optimal solutions and competently responding to challenges. Recently, I held a master class for my colleagues at Innovecs, where we noted practical examples of work situations familiar to many of us, and discussed how best to act in certain materials. I hope that the experience presented in this article will be useful for you

One in three adults under the age of 35 (33%) are more favorable to brands with a sound identity, compared to 20% of adults of all ages. These are the results of a study conducted by the British audio agency DLMDD and the market research and data analytics company YouGov. However, only a small number of companies in Ukraine have such a branding element, so the robota.ua team decided to be one of the first to dive into global trends and develop their own mobile application notification sound.

Building a company in a dynamic and progressive IT market requires the courage to act and the ability to «run twice as fast», as in the famous fairy tale. And if you aspire not just to create a successful IT business, but also to reorient the Ukrainian market from outsourcing to a product, then you need something more. However, it is definitely worth the effort.

In my Telegram channel, I write a lot and refer to the fact that a business necessarily needs a goal. All other processes are adjusted to achieve the goal. This is how it is checked what should or should not be done. When I write about it, I always think that it is a base — it is clear by default what a goal is and how to set it. But just recently, at a meeting with a world-famous Ukrainian, I saw that it is necessary to explain in more detail how to set a goal and what it is in general. So I will tell you about it, maybe you will be interested.

On December 1, the «Winter eSupport» project started. How to get UAH 1000 and where you can spend it.

According to the latest data from Work.ua, the average salary of SEO specialists in Ukraine is about 700 dollars. This figure may surprise many, in particular those who are aiming for career growth. However, there are specialists whose salary level significantly exceeds this figure. The difference between the two is not technical skills like tagging or link building, but the ability to think strategically. How to develop this skill and apply it for your own professional growth? Based on my own experience and the cases of our team, I will share a guide that includes tips for the effective development of strategic thinking in SEO. In it, I will consider not only the theoretical aspects, but also real cases that demonstrate how this skill can be effectively applied.

In today’s B2C segment, innovative technologies are crucial for attracting partners. And this is especially noticeable in the gambling industry, where competition is becoming more and more fierce. I am convinced that innovative solutions are key to building mutually beneficial relationships with partners and clients. The European experience, in particular, demonstrates how the implementation of personalized platforms, the use of artificial intelligence and advanced data analytics methods can significantly increase the effectiveness of partner programs and the overall loyalty of users.

In today’s world, where innovation and speed of response to changes are key success factors, companies increasingly rely on talented «star» specialists.

72% of consumers will share their positive customer experience with six or more people — 2023 study. Olena Omelchenko, CEO of HOSTiQ, explains why quality service is crucial for business development and where to start in building comfort for the client.