AI Eng

Hello, marketers and everyone looking for new ways to get closer to the customer! I know the word «personalization» sounds like a cliché from marketing presentations. But things are different now. Not because new ways of collecting data have emerged, but because the user’s mindset has changed — and decisions are often made not by a person, but by their AI-based agent. Have you talked to ChatGPT about buying a new laptop? Or asked Perplexity for advice on a Tesla alternative? If so, congratulations—you’ve experienced the beginning of the biggest marketing transformation since SEO.

How AI helped me find my dream job: the real experience of a top manager from Silicon Valley.

Threads users have drawn attention to the possible use of artificial intelligence technologies in the translation of the book «Encyclopedia of Fairies» by Vivat Publishing House. The company’s technical support denies the use of AI, and notes that the editor’s comment was mistakenly published.

Artificial intelligence is already reshaping the job market. And while some jobs will disappear, new ones will certainly emerge. Here is a list of new jobs that AI will help create, based on the article «AI Might Take Your Job. Here Are 22 New Ones It Could Give You» in The New York Times.

ML engineers are people who negotiate every day with raw data, broken pipelines, and a reality that stubbornly refuses to invest in metrics. And the most painful thing about all this is that when the model finally works, no one understands how much effort, crutches, and workarounds went into it. That’s why it’s worth watching the recording of the case studies from the conference — because in AI, as in life, it’s better to learn from someone else’s mistakes than to make your own.

The state's initiative to create its own national language model (LLM) has sparked lively discussion among the Ukrainian IT community. IT professionals share different opinions, weighing the potential benefits and possible risks of such a project.