AI Eng

Dev.ua spoke with Promodo SEO expert Vladislav Trishkin, who explained what has changed in Google after the launch of AI Overviews, how it affects traffic and organic search results, and what steps should be taken now.

Now almost every company claims to be implementing AI. But if we look honestly at the internal processes of businesses, for many this «transformation» ends with a beautiful presentation for investors, corporate access to Midjourney and the phrase in Slack: «Well, now we are also in trend». In fact, for the COO, external trends are a secondary thing. The main thing is internal numbers, indicators of commercial efficiency. If technology does not cut costs and does not accelerate the product’s entry into the market, then for a business, implementing a trend is just an expensive toy. At CITYCODE, we abandoned chaotic experiments in favor of systematic work. Practice without assumptions gave clear answers: where savings appear, why teams resist new things, and how to correctly evaluate the effectiveness of AI.