Лонги

A legal website is in the TOP-3 of Google, but 96 out of 100 people who were shown it did not click on it. And ChatGPT, according to Ahrefs, almost does not link to legal websites from our sample, even those with thousands of queries in the TOP-3. We tested this on seven websites: six legal and one online comparison store. Below is a brief summary of the results and five steps on how to test your website. My name is Vladislava Rykova, I am the head of the MAVR agency and I work with legal services marketing. For two sites we took Google Search Console data, for the rest — public Ahrefs data.

The first 30 days do not give a final answer as to whether a person will stay in the company. But they are the ones that largely shape his attitude towards the new place. And the first strong signal is given by the company even before the newcomer completes his first task. If his day begins with searching for documents, waiting for equipment and correspondence for access, it quickly becomes clear that no one prepared for his arrival. SharksCode adheres to a different principle: onboarding does not begin on the first day of work, but long before. Therefore, on the first morning, a person should not deal with organizational routine, but understand their goals, team, and next steps.

According to Freelancehunt analytics, in August 2026, 31% fewer new projects were published on the platform than in January. Against the backdrop of a decrease in orders, the number of specialists themselves did not decrease, but the number of offers from them increased, which caused a jump in competition for each task. Similar negative dynamics are recorded by global platforms such as Upwork, Freelancer.com and Fiverr. The reason is not only general economic factors, but also the active implementation of artificial intelligence: cheap and standardized tasks disappear the fastest. In Ukraine, the situation is further complicated by the war, which causes projects from domestic customers to fail significantly faster than from foreign ones.

NRC operator Andriy has over 50 logistics missions under his belt and many stories about things that can go wrong. But despite all the difficulties, NRCs deliver cargo to places where it is too dangerous for a person to go and, in Andriy's opinion, remain something absolutely indispensable for the front. Andriy told dev.ua the stories that impressed him the most.

$7.4 billion was raised by American digital health startups in the first half of 2026 alone. A total of 244 investment rounds took place, and mental health remains the most funded clinical area in the sector for the seventh year in a row. But a large amount of money on the market does not mean that it is easy to obtain. A good idea, a relevant problem, or the use of AI do not make a startup attractive to an investor. You need to see a large market, a clear business model, and technology that creates real value, not just adds another feature.

A data center attack does not necessarily mean data loss or a long-term outage for users. Backup sites, data replication, and a prepared disaster recovery plan are key. Serhiy Kolesnichenko, COO of Ukrainian cloud operator Ucloud, told what can happen to a data center after an attack and what determines how quickly digital services will return to work.

When the Internet does not work in an office or apartment, it seems that the problem is with the provider. But a large-scale study of the Ukrainian fixed Internet access market (2024 — June 2026), conducted by the Telecomsvit platform based on more than 11,000 commercial interactions between customers and operators, shows a different picture: the main problem of the market is not the lack of speed, but the gap between what the customer considers "optics" and what the provider can physically connect to a specific address. dev.ua took a look at the key findings of the study — and what they mean for businesses choosing a provider for their office.

Ukrainian AI Product Manager Vitaliy Kobzev created and launched MindLoop, a web platform with daily logic puzzles, in 30 days. During this time, the project went from the first commit to real payments, and a significant part of the work was performed by AI agents.

In September, a new AI model, Jev, burst into the IT world, which makes decisions instead of generating text, and is also extremely cheap and incredibly fast. Jev is the creation of a startup by former OpenAI researcher Diogo Almeida, which has already caused a real stir: the video presentation on the social network X has gained 40 million views, the company’s Discord server has over 100,000 participants, and due to investor interest, the startup’s valuation has reached $10 billion. In addition, the model caused a significant resonance due to the fact that it was integrated almost immediately after its release by Vercel, Cloudflare, and LangChain. However, after talking to Ukrainian IT specialists who tested this model in practice, we discovered that not everyone shares this hype, and some even completely refused integration. So we’re talking about four Jev use cases, as well as conclusions and advice from Ukrainian AI startup founders and developers.

Six o’clock in the evening, the working day is coming to an end, and you decide to quickly close out small household affairs. You open a browser, type in "pay utility bills" or "check traffic fines", click on the very first link in the output and get to a familiar site. You enter your card details, wait for confirmation, and a minute later you see an error message and a request to enter an SMS code to cancel the transaction. You enter this code, and at that very moment your savings disappear.

AI has quickly transformed from an experimental tool into a part of the daily work of IT teams. But it’s interesting to see how much it really costs businesses and whether companies have started to calculate AI costs as systematically as cloud services or software. dev.ua asked Anatoly Yevpak, Associate Director at Railsware, about budgets, the most popular tools, and the token economy within the company.

I was recently collecting fresh data for my Coupler.io team on how people are using Claude for analytics. It would seem that it is difficult to surprise us: we build a data platform with AI analytics ourselves, monitor the market and have a good understanding of where it is going. And yet, a few numbers surprised me. Not the direction of change, but its speed. Two years ago, we were just starting to explain to our audience that conversational analytics requires both data and processes. Today, 70% of Claude users have it set up as their only data tool. That is, for seven out of ten, it is no longer an addition to their usual BI or a way to test a hypothesis from time to time. It is the main place where they ask questions of their data. If you work with data, are responsible for analytical processes in a team, or are simply watching how AI enters business, I suggest you analyze together what exactly is changing in people's behavior around data and what this means for business analytics in the next six months.

With each year, technology grows more mainstream and as such, cybersecurity grows in demand. This paper aims to explore the relationship between programming languages and cybersecurity. As we become more reliant on technology, it is important to understand how some programming languages could contribute to or prevent cybercrime. Because different languages and attacks are sparse, it is important to compile them together in order to have a full understanding of the current landscape surrounding the intersection of cybersecurity and programming languages. For this reason, this paper covers the relationship between mainstream languages and common attack types: DDoS, Buffer overflow, Man-in-the-middle,  social engineering, and SQL injection.  

Recently, the artificial intelligence industry has been in a fever of loud statements and incidents. Former OpenAI and Anthropic employee Jacob Coxon publicly left the industry, stating that developers are competing to create systems capable of self-improvement and are “playing with our lives.” World leaders and heads of tech corporations are joining the apocalyptic predictions. But are these fears justified, or is it just a panic and a Cold War-style geopolitical game beneficial to monopolists? AI experts Bohdan Didenko and Mykhailo Patsan assessed the real scale of the problem.

The website often becomes only the first point of interaction with the client. Then it is important not to lose the context of this interaction and to use it correctly in working with a potential buyer. Serhiy Kolozenko, Founder and CEO of IT company Megasite , talks about how to build this process and where there is a real economic effect.

Amid Russian attacks on Ukrainian telecom infrastructure and data centers, interest in Starlink as a backup way to stay online is growing again. We'll figure out how the models differ, how much terminals and subscription fees currently cost in Ukraine, what is needed for satellite internet to work, and what nuances you may encounter.

Lviv Polytechnic University told how classical IT education is changing. The emphasis is gradually shifting from writing code to understanding why it works. And programming is increasingly being combined with engineering. So students work not only with code, but also with hardware, robotics, and unmanned systems.

Alexander Yefremov is the founder and CEO of Kitsoft, a company that needs no introduction in the govtech market. Suffice it to say that the Kitsoft team is directly involved in the development of the country’s main state digital product — the web portal "Diya", and the low-code platform Liquio, created by the company, has formed the basis of a large number of government services that cannot be counted on the fingers.

While the internet was having fun, forcing the digitized nervous system of a fruit fly to play Minecraft and trade cryptocurrency, Kharkiv database developer Dmytro found a real-world application for it. He connected 166,000 virtual neurons to a flight simulator, where the insect's biological reflexes natively help a drone avoid obstacles. We talked to Dmytro about how he managed to teach a fly to fly FPV and whether this technology has potential for the development of DefTech technologies.

Former Deputy Minister of Defense for Digitalization Kateryna Chernogorenko held a panel discussion at IT Arena with the participation of military personnel working at the intersection of the front and the MilTech industry.

Working from 9:00 to 20:00 seven days a week, spending all your time on routine and social media? Familiar to many founders. In the second episode of "AI to Help," Nelya Troichuk (founder of the psychological support project "Disenfranchised Grief") tells how, instead of exhausting work with an assistant, she created a network of AI agents on Gemini. The result? The working day was shortened to 10:30–16:00, productivity doubled, and Nelya used the freed up time to develop a unique online memorial for pets and provide 24/7 support on Telegram.

On September 25, sales of the new iPhone 18 line will officially start in Ukraine. Despite martial law and economic challenges, demand for Apple flagships remains traditionally high. We spoke with retailers about the fully booked first batches, and how importers first tested the new IMEI declaration system.

Artificial intelligence has made it much easier to create fake accounts and fake work experiences for online manipulation and fraud. On Wednesday, LinkedIn unveiled a set of tools designed to combat this and give people and businesses more control over how they are presented on the platform.

Ukrainian developer Volodymyr Kovalchuk has been developing the application "Alarm Map of Ukraine. Widget" for four years, which allows you to learn about air threats in real time. Today, the application allows you to add an alarm map to your home screen as a widget, choose a design style (map colors, region and district boundaries, appearance of different alarm states) and monitor the situation without unnecessary actions — including a version for Apple Watch, where you can view the map directly on your watch. The application is available on the App Store and Google Play . The developer told dev.ua the story of the project, from the first version made a week ago at the beginning of the full-scale invasion, to the modern ecosystem with support for iPhone, iPad, Mac, and Apple Watch.

For the second day, news has been swirling in the news feeds about the fact that Moscow may leave Kyivans without the Internet and that there will be no connection in the winter. I see that there is often some complete trash being spread. Let's figure out step by step what is true and what is a lie.

A student of the Faculty of Information Technologies of Taras Shevchenko National University of Kyiv — Dmytro Matsenko — created the iOS application Worder for learning foreign words, which was downloaded by more than 18,000 users in less than two months. The project, which began as a personal tool, broke into the top of the App Store of Ukraine and entered the ratings of 11 countries around the world. The developer told dev.ua about the idea, technical feat and viral success.

On September 23, 2026, a Russian attack on Kyiv destroyed a data center that housed the facilities of one of Ukraine’s largest hosting providers — MiroHost. The founder of the company and head of the Internet Invest holding, Oleksandr Olshansky, told dev.ua that there are no restoration deadlines yet, and only the Ukrainian location was affected: about 90–95% of MiroHost clients are served abroad, and services are working normally for them. We tell you how a company that started as a side project of a domain name registrar grew into one of the largest hosting providers in the country over 20+ years.

Russian occupation forces have changed the tactics of attacks on Ukraine’s digital infrastructure. While previously the targets were mainly energy facilities, in recent weeks the enemy has been purposefully destroying key communication nodes and data centers (data processing centers). Anatoly Frolenkov, a consultant in the telecom, IT and media market, told dev.ua about the prerequisites, consequences of the latest attacks and the resilience of the Ukrainian network segment. He also provided advice on how ordinary users and businesses can minimize risks.

The architecture of the labor market is changing: the line between classic IT and other fields is becoming less and less visible. In 2026, the largest categories of vacancies in the Ukrainian IT market will be analytics, marketing, HR, Sales and QA, while AI/ML, Data Science and Data Engineering remain among the areas with the highest level of employment of specialists. At the same time, 30% of Ukrainian IT professionals would be ready to change their field if they were offered better conditions. So working with big data today does not necessarily mean a classic IT career. Analytics, machine learning, and AI are increasingly penetrating marketing, manufacturing, customer experience, and business operations. According to DOU, AI/ML/DS/Data Engineering specialists in 2026 are among the groups to whom recruiters write most often: 65% of Ukrainian specialists in these areas receive such messages several times a month. In the public mind, Philip Morris is a conservative tobacco giant with paper packs, distribution trucks, and classic marketing from the last century. But behind the corporate facade, the company has long lived by the laws of the technology business: they work with billions of data points, build ML models, and gradually integrate generative AI into business processes. All product and marketing hypotheses at Philip Morris are based on a foundation maintained by a team led by Dmitry Sitenko, senior manager of customer experience management. In a partner article, he told dev.ua how data shapes the company’s agenda and helps solve customer pain points.

Ukrainians have already learned to prepare well for power outages: power banks are charged, flashlights are in an accessible place, some have a charging station, some have a generator. But there’s another system that we often only think about when it stops working: communications. And the latest attacks show that the problem today is not just the lack of electricity. Russia is not only attacking energy infrastructure. Data centers, communication nodes, provider equipment, and other elements of digital infrastructure are also under attack.