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Apple knows how to turn its own presentations into global events. Every year in September, the company not only updates its product line, but also sets future industry trends. This time, Apple introduced a number of new products, including both expected and quite unexpected solutions. More details below.

Marketing has always been about more than advertising or branding for me. I started at SharksCode as a marketer, and for several years now, my marketing background has been the key to effective management. It helps me not only understand my customers, but also build systems that work for the entire business.

Imagine: you are flying over the Atlantic, your product is still «raw», and in 48 hours you have a presentation to a key client. What should you do?

30-year-old Ukrainian Ilya Kostenko has created an AI algorithm that, according to the startuper, can read the minds of customers. Together with his wife Valeria in the USA, Ilya founded a startup that guesses the desires of customers with incredible conversion. His store FOX Nails USA sets trends in global e-commerce and works, according to Ilya, more efficiently than Amazon and changes the rules of the game in e-commerce. That is, now, according to the startuper, instead of the era of mass offers, an era of hyper-personalized commerce is coming, where each customer receives a unique experience adapted to his individual needs. We tell you how a Ukrainian startup in Texas became the first swallow of the revolution, showing that the «telepathy effect» in e-commerce is no longer fiction, but a technological reality of today.

The Notarial Chamber of Ukraine (NPU, not to be confused with the National Police) was the headliner of the day. In case anyone missed the news, this morning this body appealed to the Minister of Digital Transformation Mykhailo Fedorov and the Minister of Justice Herman Galushchenko to stand up for notarial secrecy and promptly stop testing the e-notary system.

Educational technology is rapidly changing approaches to learning around the world. The global EdTech market is growing steadily: it is predicted that by 2026 its volume will exceed $450 billion. The COVID-19 pandemic has accelerated the digitalization of education, and now the war in Ukraine is forcing us to look for new solutions for continuous online learning. According to research, employees in 2023 spent 5.6 times (461%) more time on advanced training than in 2022 — that is, the demand for new knowledge is growing explosively. Large EdTech companies already reach billions of people: the 150 most influential companies in the digital learning space collectively serve nearly 3 billion students and generate over $23 billion in annual revenue. To keep Ukrainian education up to date, it is worth following key global trends, many of which are just beginning to emerge in our country. Below are ten global EdTech trends that have the potential to be implemented in Ukraine in the near future.