AI Eng

In modern eCommerce, personalization is no longer an optional option — it is becoming the main driver of growth. That is why more and more companies are implementing product recommendation technology. They help solve several important tasks at once: increase site conversion, increase the average check and use the marketing budget more effectively. McKinsey research shows that personalization allows businesses to reduce customer acquisition costs by up to 50%, increase revenue by 5–15% and increase ROI by 10–30%. According to Barilliance, up to 31% of online stores' revenue is generated precisely thanks to recommendation blocks.

Danylo Ivzhenko, Project Manager at Norml Studio, has tried a huge number of AI tools, and assures that nothing better than Google AI Studio has yet been invented. «In fact, there simply is no worthy replacement for AI Studio. It is unique in its tasks,» the specialist claims. His approach is as follows: he takes a design from Figma, throws it into AI Studio, asks for a super-detailed description (down to colors and markup), and transfers it to the AI ​​code editor, from where he receives the finished code. The result is an almost perfect copy of the design from Figma in the form of working code. This way, Danylo saves precious hours and has the opportunity to test several variants of the desired solution at once.