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The web was flooded with texts, images and videos generated by artificial intelligence. Even Coca-Cola does not shy away from the tools of generative artificial intelligence — this year’s commercial was created by the company with the help of Generative AI. However, users were clearly dissatisfied with such content. And copywriter Oleksiy Shepeliuk recalled how in one copywriting agency where he got a job, there was a loud scandal when one of the authors of the texts sent the customer material generated with the help of ChatGPT. And in general, as team leader Artem Reva emphasized: «The era is coming when it is difficult to distinguish a fake from reality.» So, while the circulation of AI products is not yet regulated at the legislative level, many are wondering how to distinguish AI content from that created by a real living person. dev.ua interviewed and collected the opinions of several experts who will help in this matter. They shared tools and tricks on how to recognize the creations of artificial intelligence.

We selected the most interesting moments from the conversation.

Building a company in a dynamic and progressive IT market requires the courage to act and the ability to «run twice as fast», as in the famous fairy tale. And if you aspire not just to create a successful IT business, but also to reorient the Ukrainian market from outsourcing to a product, then you need something more. However, it is definitely worth the effort.

Every month we share the stories of small and medium-sized technological businesses and projects that bring our victory over Russia closer.