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Today I want to touch on a topic that may seem too uncomfortable, irrelevant, or even unnecessary to some. However, it is definitely worth paying attention to. It is about why tech businesses should (and benefit from) building a corporate culture that values ​​openness and sincerity, rather than the «convenience» of people.

41-year-old Viktor, who was born in the Kherson region, is a Junior Front-end Developer, but before entering IT, he served in the military and the armed forces as a drone operator from the beginning of the full-scale invasion, and later became the commander of a strike reconnaissance UAV unit. After demobilization, Viktor returned to studying technology and immersed himself in development as much as possible. According to him, his wife continues to ask if he will break down and leave her with her daughters again, or if he will return to the front. However, despite the significant number of military offers that he continues to receive from commanders of various units and UAV manufacturers, Viktor chooses civilian life and is immersed in JS, TS, React. He told dev.ua about his motivation and experience at different stages of life.

Google Ads is still the most powerful tool for promoting info products. However, many entrepreneurs face the problem of ineffectiveness of their advertising campaigns. In this article, we will consider the main secrets of optimizing Google Ads specifically for info businesses, based on the many years of experience of 4Limes experts.

Last week, Netpeak Group announced that the company is preparing to rebrand to Fractal Group. dev.ua spoke in more detail with the company's CEO, Artem Borodatyuk, about the idea, reasons, and opportunities that the rebranding decision opens up.