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Despite the high economic turbulence, Ukrainian companies strive for development and scaling. The markets of European countries are one of the first and most logical steps on the way to this. However, when preparing an exhibition, stand or event to present their product, businesses often perceive Europe as one continuous mechanism, which is not entirely true. The differences are traced from the cultural code to legal norms. That is why communication in new markets requires not spontaneous decisions, but a considered strategy. In this material, I will share how Ukrainian companies can scale painlessly and with a focus on long-term results.

Startup.biz.ua, an IT project that combines EdTech and HR, has opened a vacancy for a position they called a "forger." This is a kind of "toxic person" who will criticize everything mercilessly. On LinkedIn, this role has aroused so much interest that all interview slots are currently occupied, and the post has already received over 200 comments. Here's what dev.ua learned about this unusual vacancy.

For Ukrainian IT, 2026 is not just another year on the calendar. It is a test of endurance, adaptability, and the ability to plan in an environment where stability is the exception rather than the rule. The market is fluctuating, global players are reviewing strategies, AI is accelerating change, and war continues to influence every business decision. We asked the top Ukrainian IT companies how they see IT-2026: where the industry can grow, where it risks losing ground, what to watch out for now, and what there is still reason to hope for. Without rose-colored glasses — with several scenarios and honest forecasts from people who make decisions every day, we offer a look into 2026