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Marketing has gone through a huge evolutionary path over the millennia of its existence — from the simplest forms of communication to modern high-tech ecosystems. Along with the industry, the working tools of specialists have also transformed. The key motivation for this development has always been the desire for maximum efficiency of results. At the same time, the need to reduce the time for performing routine operations is growing — in conditions of fierce competition and a large volume of tasks, marketers simply cannot afford to manually perform all processes.

Recently, a Ukrainian gaming enthusiast with the nickname N1kk0 introduced the GRAVK service, which allows gamers to manage their game library, track statistics, and create lists. dev.ua talked to the project developer and found out how tired he was of IT, but later found a «second wind», how much the number of registrations for the release exceeded his expectations, and why a dog appeared in the GRAVK logo.

Posts about situations of IT burnout continue to spread on social networks. And such stories are not isolated. Many questions arise in this regard, in particular: what are the causes of this burnout, how popular is this problem really now and how is it solved in IT companies? And also how to prevent burnout? How to diagnose a similar condition in yourself before the body enters a «steep peak» and what to do to get out of it? dev.ua dealt with all this with IT workers who have gone through it, managers and psychologists.